Joanne Black, No More Cold Calling
Patrice Greene, Inverta

Kate Adams, SmartBear Software


Kate Adams, Director of Demand Generation at SmartBear Software has been nominated by Caroline Ambros.

With more than 13 years of tech experience building strong businesses within different stages and industries, Kate is Director of Demand Generation at SmartBear Software. Kate is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms in order to all maximize both revenue and growth. With all teams working together, her demand generation team is iterating quickly and driving increased results. Kate strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle. She brings the voice of the customer to every aspect of business – marketing, product, customer success, customer service, finance – you name the department, they all must be aligned to the customer. Kate believes that even though her team is executing business to business marketing, it’s people who should be at the heart of each decision. She drives the business forward by leveraging a data driven approach to decision making.

Connect with Kate on Twitter.