Anna Fisher, Senior Director of Marketing, ZoomInfo is nominated by Caitlen Coen
Years in business: 10
As Senior Director of Marketing and Head of Lead Generation at ZoomInfo, Anna Fisher is directly responsible for brand awareness, lead generation and lead nurturing strategies. With years of experience in business and marketing, Anna’s leadership has quickly contributed to ZoomInfo’s bottom line, helping the marketing team generate revenue through various new channels, including targeted webinars, nurture campaigns, website and conference strategies. In fact, in 2017 ZoomInfo saw 80% of all opportunities and 75% of new business come from marketing generated leads.
As a thought-leader in the industry, Anna regularly contributes to well-known publications, including CMO.com, Chief Marketer, and MKTGinsight. In 2018 Anna was named one of SLMA’s 40 Most Inspiring Leaders, taking the number one spot in her category of People in Lead Generation Companies.
This past September, Anna and her team executed ZoomInfo’s 2nd annual Growth Acceleration Summit which brought together hundreds of B2B marketing and sales professionals, and more than 25 of the industry’s foremost thought leaders for two full days of multi-tracked sessions, presentations, workshops and networking.