Patrice Greene, Inverta
Gail Shlansky, SmartBear Software

Ellie Mirman, Crayon


Ellie Mirman, CMO of Crayon was nominated by David Donlan

Years in business: 14

Ellie Mirman loves working at the intersection between marketing, sales and product, and building marketing from startup to scale-up. As CMO at Crayon, the market and competitive intelligence company that provides insights and inspiration for marketers, Ellie has launched various successful marketing programs over the last year to drive high quality leads and customer development. She has grown Crayon’s user base to over 65,000, published the largest study yet on market intelligence and created a half dozen eBooks with thousands of downloads each. She is a frequent speaker at webinars and conferences, presenting on how businesses can leverage inbound marketing tools and techniques for lead generation and nurturing. In 2018, she is speaking at High Five Conference (Feb 28), MassTLC Employee XP (Mar 9), Midwest Digital Marketing Conference (Mar 28), Digital Growth Unleashed (May 17), Digital Summit Boston (Aug 15) and Content Marketing World (Sept 6). Prior to Crayon, she was VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding and customer advocacy. At Toast, she increased monthly bookings more than 200 percent year-over-year and increased monthly inbound leads 10 times in her first 12 months. She held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie has won numerous industry awards, including BostInno 50 on Fire, and she is a previous SLMA 20 Women to Watch in Sales Lead Management honoree. Ellie shares her presentations and marketing tips at as well as on Twitter.