Melissa Madian, Founder of TMM Enablement Services is nominated by David Bloom

Years in business: 15

Melissa Madian is a forward thinking and innovative sales enablement leader & practitioner.  Her passion and knowledge of the space has been recognized by her peers and the organizations at which she has helped achieve massive business results.

Melissa was an early employee at Eloqua, a pioneer in marketing automation SaaS industry.  She was instrumental in the startups journey from solutions consulting to leading the Worldwide Enablement organization including building multiple sales programs from scratch.  Eloqua eventually went public with hundreds of employees and over $400 million market cap.  Shortly thereafter, Eloqua was acquired by Oracle for $870 million.  Melissa went on to run the Sales Academy at Oracle where she clearly demonstrated that her skill set was scalable beyond a hyper growth company and completely relevant to Fortune 500 technology and software leaders.

From Oracle, Melissa went on to join a midsize, venture backed software company, Vision Critical, where she was able to prove once again that her domain expertise was applicable across industries.  She had the opportunity to build a full stack enablement department with a focus on not only Sales Enablement, but Customer Experience Enablement as well.  Her programs helped drive top line revenue growth by increasing close rates and deal sizes.

Melissa is now the Founder of TMM Enablement Services, an end to end sales enablement consultancy leveraging her vast experiences in building onboarding programs, running sales kicks offs, deploying predictable and scalable sales playbooks, and complete sales process development

Her rare combination and understanding of the scientific engineering of sales process and the artistry of storytelling puts her in a different league to help organizations drive productivity like never before. This skill set coupled with her unmatched energy and zest for life, makes her an ideal candidate for the 20 Women Leader to Watch in Business in 2018 Award.

Connect with Melissa on Twitter.