Erika Goldwater is nominated by Steve Gershik, Founder of Koyne Marketing. He says, "Erika is a teacher. A mentor. A guide. A creative visionary. She is able to lift up teams she's part of and is always ready to step up to a leadership role at a moment's notice. She's the kind of modern marketer we mean when we talk about the profile of today's marketer. And she's got a wicked sense of humor."