Anna Fisher is nominated by Caitlin Coen of ZoomInfo. Caitlin tell us, "As VP of Marketing at ZoomInfo, Anna Fisher is at the forefront of innovation, building brand awareness and cultivating top-of-market lead generation strategies. Anna’s strategic skill set in business and marketing has been impactful for driving revenue via nurture campaigns, marketing-related webinars, and thought-provoking conferences. This past year, her team’s metrics continued to rise as 72% of all closed-won opportunities resulted from marketing-generated leads. Furthermore, 33% of MQLs converted from multi-channel lead generation programming.
In addition to leading her team to success, Anna is an active contributor to many well-known publications, including CMO.com, Chief Marketer, and MKTGinsight. For the past 4 consecutive years Anna has been included in SLMA’s list of 20 Women in Business to Watch and in 2017, named one of SLMA’s 40 Most Inspiring Leaders.
Anna and her team also hosted ZoomInfo’s 3rd annual Growth Acceleration Summit, bringing together hundreds of B2B marketing and sales professionals from around the country. The event housed over 600 attendees and nearly 50 speakers for two days of multi-tracked sessions, presentations, workshops, and networking events. "