Laila Danielsen - Elliptic Labs
Laura Patterson - VisionEdge Marketing

Erica Stritch - RAIN Group


Erica Stritch is nominaed by Aly Jamison.

As a Vice President at RAIN Group, Erica heads up strategy and execution for all aspects of marketing, lead generation, thought leadership development, and branding. She has 15-plus years of experience directing marketing and lead generation campaigns to fuel sales growth.

RAIN Group has experienced significant growth under Erica’s leadership. She led the charge in re-branding the company in 2011, including a new name and identity, new messaging, and expansion into new markets. She has increased inbound leads by 165 percent domestically and the company has expanded into eight countries. Website visits have grown from 6,000/month in 2012 to 100,000+/month in 2018 and hundreds of articles of have been placed in business, sales, and industry publications. She also spearheaded the launch of the book Rainmaking Conversations (Wiley, 2011), which made the Wall Street Journal’s Best-seller list.

A much sought-after expert in marketing and sales, Erica has been quoted in publications such as MarketingProfs and Entrepreneur Magazine. She is author of numerous articles that have been published in several industry publications, including Microsoft Dynamics Marketing and Sales Community,, CPA Leadership Report, Professional Services Journal, Sales Lead Management Association, and others. She was a contributor to the book, Speaking Your Way to Success (Houghton Mifflin, April 2010).

Erica has won numerous marketing campaigns for RAIN Group. In 2019, the company won a FINNY in the Killer Content Awards for its infographic “9 ways to crush your sales goals.” Last year, the company was named a finalist in the same program for its infographic “5 Sales Skills to Differentiate Your Team” and named a finalist by the Content Marketing Institute (CMI) for its white paper “5 Sales Prospecting Myths Debunked.” In 2008, the company received gold in the Marketing Sherpa Awards for “Best B2B Email Opt-In Campaign” where they competed against major companies like IBM.

RAIN Group has also been honored with numerous marketing accolades in the sales industry that were spearheaded by Erica. In addition to winning honors for its Top Sales White Papers and eBooks, entities such as, LeadFuze, Sales Pro Central, Top Sales World and others have recognized RAIN Group as a Top Sales Blog and Top Sales Resource Site.

Erica possesses numerous qualities that make her an influential leader. She has a tenacious drive for achieving the best results and never settling for good enough.

“Erica is a great leader because she empowers her team to make decisions, try new things, grow in and out of their roles, and fail without fear. In a time when many of us are strapped to our phones with an always-available mentality, she is one of the few who espouses work-life balance, and encourages disconnecting, family time, and self-care.”
Beth McCluskey, Director of Marketing, RAIN Group.

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