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Laura Patterson - VisionEdge Marketing

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Laura Patterson is nominated by Deborah Pfluger, Bonnie Caver, Lisa Box, Julie Jones

Deborah tell us, "Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board."

Bonnie Carver.

" In an environment where leadership relies on data to drive decisions, Laura Patterson is ahead of the game in providing her clients with a path for analyzing data to make smart customer and product decisions. In her 25+ year career in Sales and Marketing, working across functions spanning customer relationship management and Marketing with a capital “M,” she has always taken a practical, no-nonsense approach to proving and improving the value of Marketing. 

Today, she is at the helm of VisionEdge Marketing, which is celebrating its 20th year of business success. Since founding the company in 1999, Laura has showcased a passion for helping companies such as Cisco, Elsevier, Southwest Airlines Cargo and BAX Global, make solid business decisions and guiding marketers in driving those results. Under her leadership, VisionEdge Marketing is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics, and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. 

In 2018, VisionEdge Marketing took its expertise to a whole new level with a patent by the U.S. Patent and Trademark Office. This patent covers the company’s innovative methodology,  Accelance®, an outcome-based mapping method that creates the blueprint for a measurable Marketing plan that aligns to quantifiable business outcomes.

Laura is supportive of fellow entrepreneurs and is collaborative in helping others reach business and career goals. She is a thought leader, who is generous with her time and knowledge sharing. She has authored hundreds of articles, two books, and is a frequent speaker at business events and universities as a guest lecturer. Additionally, she works to mentor future Marketing Executives, serving on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. This cutting-edge curriculum is designed to help students learn how to leverage data to improve Marketing performance and business outcomes. 

Laura is a recognized leader in the Marketing industry and was most recently selected by "Martechexec" as one of the Top 50 women in marketing technology, and "Engagio" identified her among the Top Marketing Operations leaders to know. "

Lisa Box

"Laura has been a trailblazer helping companies of all sizes understand the value of marketing. Since Laura founded VisionEdge Marketing, she has worked with leading brands such as Kronos, Nokia and Cisco, accelerating their marketing operations including customer acquisition, analytics, strategic planning and execution, as well as measurement management. Laura is also an important community member serving as a mentor, accomplished author, and leader in many professional and service organizations. Her work in the marketing industry has earned her recognition as a Top 12 Marketing Ops Influencers and Authors, as well as Top 50 Women in Martech. Laura’s passion for excellence in marketing is contagious and is one of the reasons she is regarded as a top thought leader."

Julie Jones

"Laura Patterson is an accomplished Marketing executive and entrepreneur of marketing performance management. Her experience in the financial services industry, technology and semiconductors paved the way for her to take the helm of VisionEdge Marketing. This year, VisionEdge Marketing will celebrate 20 years helping companies use data, analytics, process, and measurement to achieve Marketing excellence. 

Sales Lead Management Association (SLMA) recognized Laura in 2018 as a Top 20 Women in Business for her career contributions in the fields of marketing and sales. She served as a guest host for the SLMA in 2018 brining insights from CEOs on how to take on the growth challenge and the role of Marketing. From the time she was nominated, Engagio identified Laura as one of the Top 12 Marketing Operations Influencers and Authors. In July, the U.S. Patent and Trademark Office issued Laura the patent for her Accelance® Blueprint and Outcome-Based Mapping invention, a method that aligns Marketing efforts to quantifiable business outcomes.

Laura is a relentless thought leader whose content earns businesses a competitive advantage by connecting revenue growth to customer value. The annual Marketing Performance Management Benchmark Study conducted by VisionEdge Marketing and partners contributes to the Marketing discipline and provides specific action Marketing leaders and professionals can take to play a more strategic role.

I have had the opportunity to work with Laura to demonstrate through alignment and accountability the value of a national program’s education, outreach and engagement initiatives. It is my pleasure to nominate Laura Patterson, co-founder and president of VisionEdge Marketing for the 2019 Top 20 Women in Business award. Her work with organizations to create performance-driven marketing operations fundamentally shifts business potential for growth.

What’s more, Laura is committed to preparing future marketers for the work ahead in our data-driven, performance-oriented business culture. She serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board to help students learn how to apply data to improve Marketing performance. And, associations regularly tap Laura’s experience and expertise as part of their professional development programs."

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