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March 2019

April 2019

2019 Winners 20 Women Leaders in Business


The Sales Lead Management Association Announces the Winners of Its ‘20 Women to Watch’ Annual Recognition Program

The ninth year of this judged event recognizes extraordinary contributions to winners’ communities and companies.

April 15, 2019 - - Lynden, WA - - The Sales Lead Management Association (SLMA) announced the winners of the 2019 ‘20 Women in Business’ leadership recognition program.  SLMA CEO, James Obermayer, said “This is the ninth year of this leadership recognition program and the twenty women selected by the judges have many things in common. They have strong business accomplishments, service on business and non-profit boards, advanced degrees, and a record of giving back to their communities and industries.  Many are speakers, writers, and authors. They have founded companies, and they work in manufacturing, agencies, software, and services, fulfilled roles as C-level executives, and in customer service, sales and marketing departments.”

Why It’s Important:

"Increasingly women are breaking into the C-Suite with undeniable accomplishments as revenue creators in marketing, sales and customer service. Each year we have honored 20 of them because they demonstrate their ability to create wealth for their company with irrefutable evidence as leaders.”

In reverse alphabetical order, the 20 Women to Watch:

Mari Anne Vanella

The Vanella Group

Rachel Spencer


Derrill Snyder

Hodges-Mace, LLC

Debbie Qaqish

The Pedowitz Group

Lisa Provenzano


Genie Parker


Kyla O’Connell

Asher Strategies

Rhoan Morgan


Ellie Mirman


Andrea Lechner-Becker  


Jeanne Hopkins

Cyndi Greenglass

Diamond Communication Solutions

Erika Goldwater


Anna Fisher


Robyn Davis

When I need Help

Katie Bullard


Liz Brohan

CBD Marketing

Trish Bertuzzi

The Bridge Group

Laurie Beasley

Beasley Direct & Online Marketing

Nina Church-Adams

Act-On Software


The Process

SLMA members nominated women leaders in business; from those nominated, 20 were selected.  Nominees were judged on their contributions to a combination of C-level management skills, published works, and marketing and sales activities.  Additional qualifications, such as board positions, authorships, non-profit experience, and relevant activities and presentations, were taken into consideration.    

About the Sales Lead Management Association

At the Sales Lead Management Association, we believe that managing sales leads manages revenue.  Membership and subscriptions to various publications and broadcasts, as they should be, are free.  For information call Sue Campanale at 360-933-1259.  The Sales Lead Management Association is a division of the Funnel Media Group, LLC, which publishes the Funnel Radio Channel and B2B Podcast Directory.


Trish Bertuzzi - The Bridge Group


Author of: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales 

Board Affiliations
•       AA-ISP - Advisory Board
•       VisibleGains - Advisory Board
•       Yesware - Board of Advisors

Recognition & Awards
•       Top 25 Sales Influencer by OpenView Labs (3X) 
•       Top 25 Most Influential in Inside Sales by AA-ISP (3X) 
•       Top 50 Sales & Marketing Influencers by Top Sales World (2X)
•       Top 50 Most Influential People in Sales Lead Management  by SLMA (3X)
•       Special Recognition Lifetime Contribution to Inside Sales from AA-ISP

Bertuzzi founded The Bridge Group to help B2B technology 

Twitter | LinkedIn

Joanne Black - No More Cold Calling


Joanne's excitement as she helps clients transform their businesses is infectious! You want to stand with her, rooting for client AHA moments and growth. Her No More Cold Calling method has grown to be the #1 company in the U.S. for transforming sales teams into referral selling machines. 

She remains more than relative because she continues to evolve with the changing sales stage. She's not emotionally attached to "the way she learned it" - she only cares about finding better, more effective ways to guide her clients to doing better. She empowers entire sales teams through her guidance and leadership, as well as her sincere encouragement. Simply reading through her referrals on LinkedIn paint the consistent picture of a valued leader and teacher.

Twitter | LinkedIn

Kate Adams - Drift


With more than 15 years of tech experience building strong businesses within different stages and industries, Kate is Senior Director of Demand Generation at Drift. 

Kate is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms in order to all maximize both revenue and growth. 

Kate strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle. 

She brings the voice of the customer to every aspect of business – marketing, product, customer success, customer service, finance – you name the department, they all must be aligned to the customer. Kate believes that even though her team is executing business to business marketing, it’s people who should be at the heart of each decision. She drives the business forward by leveraging a data driven approach to decision making.

Twitter | LinkedIn

Debbie Qaqish - The Pedowitz Group


Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability.  

As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. 

Debbie is a transformational leader and visionary change agent. Her greatest skill set is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change.  Embracing these elements of change, companies like Schwab, Cisco, and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of  Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation.  A Ph.D. candidate, Debbie will become Dr. Debbie in the Spring of 2018.  She also teaches an MBA course at the College of William & Mary on Revenue Marketing.  

Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years.  Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017.  She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report,, and Chief Marketer.  Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation, and customer intimacy.  Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.  

Debbie has been a mentor to professional women over the years.  She interviewed many in her book and nominated them for past Top 20 Women to Watch awards.  With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.  As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie is also Ph.D. candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

Twitter | LinkedIn

Pamela Muldoon - The Pedowitz Group


Named one of SLMA’s 2017 Top 40 Most Inspiring People in Lead Generation, Pamela Muldoon, is a Revenue Marketing Rockstar.  She was also named One of the Top 50 Content Marketing Women in 2017 at Content Marketing World.  A Campaign & Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of martech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output both from The Pedowitz Group and from clients is intrinsically connected to the sales process and produces tangible revenue results. 

One of Pamela’s areas of content expertise is podcasting and she been professionally podcasting since 2009, helping hundreds of podcasters along the way. She is the former Podcast Network Director for Content Marketing Institute and has been a regular speaker at industry events on podcasting as a content strategy   Her past podcasts include Content Marketing 360 and Content Marketing NEXT, where she interviewed over 300 business and marketing professionals. 

Over the past 25+ years Pamela has transitioned from traditional marketing where she started as a copywriter in radio broadcasting, to working with sales and marketing teams for some of the largest financial brands in the world, such as Prudential Insurance and ING. For the past ten years she has embraced how digital marketing has changed the customer experience and continues to be a leader in the content marketing industry. 

When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi and Farmers Insurance.  

Twitter | LinkedIn

Megan Lueders - Zenoss


Megan Lueders is redefining what it means to be a Chief Marketing Officer. She brings a global mindset to her role as a marketing leader and executive decision maker at Zenoss, applying strategic thinking and a keen business acumen to the interplay between technology, branding, sales, partner relationships, and company culture. 

Megan is a firm believer in solving modern marketing challenges through continuous improvements in people, processes, and technology. She has implemented account-based marketing (ABM) initiatives, digital marketing strategies, and lead-generation campaigns to grow sales year-over-year and assisted in the company’s transition from a direct-sales-only business to a successful channel and direct sales model. 

Joining Zenoss at its 12-year mark, Megan re-established the brand, helping the company shed its image as an outdated organization. She performed a significant brand refresh, overhauling the look & feel, tone, style, and instated new corporate messaging to define the company’s vision as the leader in Software Defined IT Operations (SDITO). As a result, every person within Zenoss is able to consistently express what the company does and the value the software delivers. 

She focused on changing the external brand perception by re-architecting the Zenoss website, community platform and CMS platform, instituted SEO best practices to better position Zenoss on search engines and secured a Top 20 ranking as a Best Places to Work in Austin. Simultaneously, Megan modernized the demand-generation engine by optimizing their digital presence, scaling their campaigns and creating new sources of inbound leads via these updated platforms. 

Under Megan’s direction, attendance at the annual GalaxZ user conference—a three-day conference where Zenoss customers share and communicate with one another—has grown by 30%. She raised the bar on keynotes, featuring speakers from Enterprise 500 companies, and has achieved 100% growth in GalaxZ sponsors year-over-year and a 200% increase in sponsorship revenue. The conference now generates an average of $5 million in yearly revenue. 

Armed with a vision for how Marketing could extend further into the customer journey, Megan partnered closely with the executive team to strategically shift to an Account Based Marketing-Selling approach.  She cultivated a strong alliance between the Sales and Customer Success teams and demonstrated her strategic prowess in presenting and then executing on the new strategy. Megan worked closely with the Channel Sales team to grow the partner base, generate new pipeline and further the Zenoss brand presence.  

Most important to Megan is how she continuously serves as an engaged mentor in the community and provides career development opportunities for her team.  She’s passionate about growing her team’s knowledge and creating an environment where they succeed. She established a marketing internship program to foster millennial career development and encourages her team to participate in giving back to the community each quarter. 

Megan has earned the recognition of CRN Women of the Channel, CMO Club, Profiles in Power, and Martech Women to Watch. She is a regular speaker at The University of Texas at Austin, SXSWi and this year at SXSWedu.  

Twitter | LinkedIn

Patrice Greene - Inverta



Patrice is President and co-founder of Inverta, a B2B marketing consulting firm that specializes in helping organizations transition from theory to practice in the areas of demand generation, account based programs, and marketing technology.

Patrice is one of the early pioneers in the marketing automation space. As a marketing leader and practitioner she was an early adopter of Eloqua (now Oracle Marketing Cloud) and quickly became one of their first partners. She saw the potential of how technology can impact marketing’s role within an organization, and moved over to consult and support the B2B marketing ecosystem in 2008.

Patrice spent 7 years with DemandGen International as their managing director, primarily responsible for leading the firms sales and growth initiatives. Under her leadership, DemandGen grew 10x, was named to the Inc 500 list, and was the market leader in the marketing automation consulting space. As Oracle and Marketo’s top partner, Patrice and her team worked with numerous enterprise and SaaS companies helping them to implement and leverage marketing automation. Year over year, her clients won major industry accolades such as an Oracle Markie and Sirius Decisions ROI awards.

Throughout her years working with marketers supporting them in marketing automation, Patrice recognized a that todays modern marketing leader had challenges and needs that weren’t being met by the existing consulting landscape. She left DemandGen in 2015 and formed Inverta, who’s main purpose is to plug that gap that exists between high level, theoretical consulting outputs and point level service providers. As President of Inverta, the firm has grown exponentially, doubling each year since formation. Quickly becoming known for their expertise in helping organizations with account-based revenue strategies and their depth of experience across the entire martech landscape, Inverta has worked with leading organizations such as Thomson Reuters, Dow Jones, CA Technologies, and Teradata. Inverta’s style of consulting breaks the mold of expected best practices, forging a trail with fresh approaches to building demand and engaging target accounts.

When she’s not busy leading Inverta, Patrice enjoys working with colleagues and fellow marketers as an amateur career counselor and job placement advisor. She absolutely passionate helping friends and colleagues navigate their careers. She also has a keen ability to play marketing match-maker connecting marketing leaders with individuals, businesses, or technologies that match each other’s respective needs.

You will find Patrice at industry conferences and events, often times speaking on stage or participating in panels on subjects such as account-based revenue, demand generation, or marketing technology.

Twitter | LinkedIn

Lisa Provenzano - Afero


Lisa Provenzano is nominated by Deborah Plasencia

Lisa Provenzano is the quintessential business leader, embodying both sales and marketing, from demand generation to sales operations and is immensely capable in lead management. Lisa understands the big picture, as well as the small tasks and nuances.

  • She has an extensive record of success in demand generation programs (Afero, Aptare, Axway, and SGI)
  • She is an expert in digital marketing  (marketing automation, content syndication, email, videos, webinars, social,etc.)
  • She is a specialist in multi-touch lead generation programs.

We have worked with a large number of marketers throughout the years, but if the DMP team had to pick one with whom to be in the trenches, Lisa would be among the top contenders. She truly shines!  She knowledgeably executes the end-to-end demand gen process and has expertly done so for a number of companies in a variety of b2b settings.  Lisa knows how to navigate demand gen, events, list and data operations and knit them all together to create winning campaigns. She understands all parts of the sales lead funnel and skillfully manages each stage, right up to sales customer conversion.  

In addition to her professional life, she has used her leadership skills to co-found Heroes Welcome Home, with the mission to honor and empower service members and their families for the sacrifices that they have made to protect our nation. Heroes Welcome Homework to provide safe emergency housing and transitional housing for homeless veterans and their families.  

Lisa Provenzano is a woman to watch.

Jennifer Harmel - ANNUITAS


Jennifer has nearly twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe, to governmental agencies and small start-ups. Having worked as a client, a client agency and an agency owner herself, Jennifer brings a unique and all-inclusive perspective to her approach.

At ANNUITAS, Jennifer leads the Demand Process Strategy Practice Area, ensuring that account teams are building best-in-class programs for global enterprise clients.

Jennifer has her BA in International Studies from American University and MBA/MIBS in International Business from University of South Carolina-Columbia.

Laurie Beasley - Beasley Direct and Online Marketing


Laurie B. Beasley is co-founder and president of Beasley Direct and Online Marketing, Inc., which provides services in inbound and outbound marketing including: content creation, email marketing, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, Amazon Marketing Services (AMS), website design, media planning/public relations, direct mail marketing, lead generation and nurture campaigns, marketing automation management, and database management for both B2B and B2C companies.

Ms. Beasley serves as president and online marketing certification instructor for the Direct Marketing Association of Northern California.

She also speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, BMA, and AMA.

Ms. Beasley’s Speaking Appearances Include:

Integrated Marketing Week 2013
Online Marketing Summit 2010, 2011, and 2012
Online Marketing Institute 2010–2013
Visual Media Alliance 2012
LADMA 2010, 2011
MENG 2011 and 2013
Kansas DMA 2007
Louiseville DMA 2001
St Louis DMA 2001
DMA National Conference 2008, 2009, 2010, and 2013
AMA 2017
BMA 2009, 2010, 2011 and 2012English (500 word max)

Katie Bullard - DiscoverOrg


Katie Bullard, President of DiscoverOrg, has quickly made an indelible mark in the sales intelligence space, and has been instrumental in the meteoric rise of DiscoverOrg, now the industry-leading sales and marketing intelligence provider.

Since Katie joined DiscoverOrg three years ago, she has helped guide the company to its unprecedented growth: In 2017—DiscoverOrg’s 10th year— the company surpassed all growth goals, including revenue, database size, profitability and number of employees. The marketing team, under Katie’s leadership, last year sourced 54% of the company’s revenue and was named Marketing Team of the Year by SIIA.

What principles guide Katie as she continually looks to build upon her team’s success? “I always take a holistic view of how to create an engine of growth by bringing together market strategy, product strategy, partner strategy, and acquisition strategy,” she says.

Katie’s 15-year background includes broad enterprise expertise encompassing finance, corporate strategy, recruiting, training, sales development, and operations—all of which complement her current responsibilities of leading the global marketing, product management, and partnership functions at DiscoverOrg.

Katie holds both a bachelor’s and master’s degree from the University of Virginia.

Cyndi Greenglass - Diamond Communication Solutions


Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data-driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.

Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.

Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service.

In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally is highly sought after to speak at major industry conferences.

Cyndi received her B.A. from the University of Toronto and holds an M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor.

Greenglass is a host on WVU Marketing Communications Today a live internet radio program with podcast replays.

Derrill Snyder - Hodges-Mace LLC


Derrill Snyder, Senior Sales Consultant at Hodges-Mace, LLC is nominated by Elizabeth Fairleigh and Derrill's team.

Derrill is a Senior Sales Consultant at Hodges-Mace, LLC, where she handles business development and sales throughout Ohio, Michigan, Western PA, and West Virginia. She was named 2018 Rep of the Year for her sales successes - Every year since joining the company in 2015 Derrill has been named to the Champions Club recognizing top performers.

Derrill was chosen to serve on the Hodges-Mace's Rep Advisory Board, which is an exclusive group of individuals carefully selected for their leadership and industry knowledge. In this capacity Derrill makes decisions for the sales team and plans projects, often collaborating with marketing, to increase the knowledge base of the team. She also advises other reps on what’s going on in the industry and is considered a leader among her peers.

Derrill is a large case specialist at Hodges-Mace, which means many of her clients are large employers with 5K+ employees - While she has smaller clients she is one of the go-to salespeople for large enterprise clients with complex requirements.

Ashley Ferguson - Hodges-Mace LLC


Ashley Ferguson, Senior Vice President, Sales at Hodges-Mace, LLC is nominated by Elizabeth Fairleigh and Ashley's team.

Ashley is a proven executive sales leader, developing high performing teams who exceed revenue targets for top line revenue growth. She is known for her results-driven philosophy, innovative thinking and change management leadership. With over 20 years of experience in multiple industries and market segments, she and her team align with marketing to consistently drive double digit sales growth.

Areas of Expertise:

Attracting and retaining talent
Leveraging data and analytics
Developing sales strategy and scaling organizations
Driving Women in Leadership initiatives
Lead generation and digital marketing strategies
Leadership of inside and outside sales teams
Compensation plan development
Quota setting and forecasting
Coaching and developing leaders

Personal: Avid traveler, skier and coaches young female athletes.

Kaeli O'Connell -


Kaeli O'Connel, Demand Generation Coordinator at is nominated by Christine Snyder.

Kaeli O'Connell is Demand Generation Coordinator at, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel. She has been a powerhouse in generating demand for the company’s app since joining in November 2018. She helped to generate 15 percent more leads than planned for January, delivered 125 percent of the February lead goal, and generated 118 percent of the lead goal for March.

She is a proponent of delivering high quality, educational content through multiple channels – blogs, podcasts, video testimonials, e-books, white papers, speaking and more – in order to drive leads and revenue.

Kaeli was successful as Interactive Web Marketing Associate at Continuum Managed Services, developing user-friendly, responsive web pages using HTML, CSS and JavaScript. Additionally, she maintained company websites by applying relevant web marketing and conversion-optimization strategies.

Prior to, Kaeli was Technical Marketing Specialist at Penn Foster, working on the lifecycle communications team, focused on email. She led the email A/B testing program, developed templates using HTML and CSS, and created as well as optimized automated series.

Kaeli earned a bachelor’s degree in business administration from the University of Richmond in 2015.


Rachel Spencer - VanillaSoft


Rachel Spencer, EMEA Sales Manager for VanillaSoft is nominated by Alanna Jackson.

Rachel Spencer is an up and coming sales leader rockstar.

Rachel is a fundraising expert with over ten years of experience. She has managed teams of 40 fundraisers and worked with the likes of Oxfam, Unicef, NSPCC, Barnardo’s, Cancer Research UK, Alzheimers Research and more. She holds records for most funds raised on a single campaign at the Queen Mary University of London and for the best ROI on a single campaign at King’s College London.

For the last few years, she has also single-handedly led the EMEA sales for VanillaSoft, and her knowledge in telefundraising for higher education organizations plays a critical role in her position since higher education is one of VanillaSoft’s target verticals.

Recently, she wrote a Telefundraising Campaign Guide – How to Transform Your Telephone Campaign ROI. The eBook speaks to the pain points that higher education organizations face and walks through various ways they can improve their telefundraising efforts and ROI.

As a subject matter expert on Sales Engagement, Rachel regularly contributes to and speaks at, major industry events and panels including most recently the AA-ISP Digital Sales World and the Sales Innovation Expo.

Rhoan Morgan - DemandLab


Rhoan Morgan, CEO and Co-Founder of DemandLab LLC is nominated by Kiyana Neil.

Rhoan Morgan has been a leader in martech strategy for over 20 years and continues to use her expertise to further the revenue goals of her clients, further the success of her sales and marketing peers, and support innovation in sales and marketing.

Rhoan co-founded DemandLab, a pioneering marketing technology agency, a decade ago. Through strategic value initiatives and by partnering with market-leading platforms like Informatica and Adobe, DemandLab has achieved significant growth year over year under Rhoan's leadership. The agency has won numerous creative and technical awards for its client work, including a Stevie Award for Company of the Year – Business Services category, and was named one CIOReview's 25 most promising digital marketing solution providers.

Rhoan has recently begun to share her knowledge and expertise with the marketing community through publishing and podcasting. In 2017, she co-authored "Change Agents: The Radical Role of Tomorrow's CMO." Part manifesto and part instruction manual, the book introduces readers to DemandLab's Revenue Ecosystem® Framework, an approach that DemandLab developed to guide marketing and digital transformation for their own clients. The book was a finalist at the Content Marketing Institute CMAs and a gold winner at the 10th annual Golden Bridge Awards.

In 2018, Rhoan launched "Revenue Rebels," a monthly podcast that shines a spotlight on the rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach. More recently, in the first quarter of 2019, she has released the "Change Agents Playbook," a step-by-step guide and templates designed to help marketers operationalize the concepts introduced in the original book and lead a digital transformation within their organization.

Rhoan is a Marketo Certified Solutions Architect and Marketo Champion, a four-time winner of the SLMA's 20 Women to Watch, and one of SLMA's 40 Most Inspiring Leaders in Sales Lead Management.


Andrea Lechner-Becker - LeadMD


Andrea Lechner-Becker, CMO at LeadMD was nominated by Kristin Hege

Andrea Lechner-Becker is the CMO of LeadMD, the world’s leading modern marketing firm based in Scottsdale, Arizona. Andrea has had a storied career, quite literally. Her background includes six years climbing up the ranks at LeadMD from VP to Chief Strategy Officer, spanning 2011 to 2017. During this time, she sharpened her skills telling stories in marketing and sales that resonated with customers and enabled the company to grow. She took a break in 2017 to spend time promoting her first novel, Sixty Days Left, and then came back to LeadMD in 2018 in the role of CMO.


Mari Anne Vanella - The Vanella Group


Mari Anne Vanella, CEO of The Vanella Group is nominated by Karmon Walker

Mari Anne Vanella has led The Vanella Group, Inc. to always maintained a position in the forefront of relevance for B2B large enterprise sales. Her organization was recognized in the Silicon100 in 2018. She is constantly evolving their Telesales 2.0® solution to be aligned with current technology and best-practices. Recently, Mari Anne was in the top 50 Martech influencers released by Onalytica. She participates heavily in the sales community to educate other sales professionals, mentors young entrepreneurs, and this last year received the "Honor Roll" award for her sponsorships of classroom projects across the US for kids living in underserved areas.

Jeanne Hopkins - Lola Travel -


Jeanne Hopkins is nominated by Christine Synder.

Powerhouse marketer Jeanne Hopkins is an expert in aligning Sales and Marketing all for the sake of leads, having gotten Sales on her side for five different companies in recent years, delivering outstanding results - each with a different challenge, each with a different, favorable outcome. Jeanne is known for creating marketing machines that spearhead data-driven, high-velocity demand creation programs to drive high-growth for software companies.

“I feel and have always felt, that my job is to generate revenue. I want to make sure that the sales leader who I’m working with is somebody who I like and respect, and we’re joined at the hip so that we can together grow the business.” – Jeanne Hopkins

Jeanne currently leads both’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. In the short time since joining in October 2018, she has built a full marketing team, including content, ops, paid, events, email, social media, and channel – in just 60 days. She interviewed dozens with hundreds of applications to review. But she didn’t just build any team. She built one with a terrific culture fit and an ability to make things happen – which clearly are.

Jeanne has been named six times to SLMA’s “20 Women to Watch” List, most recently in April 2018. She has been honored four times by SLMA as one of the 50 Most Influential Sales Lead Management professionals and named each year to the 40 Most Inspiring Leaders since its inception in 2015. She is a powerhouse on Twitter, having been recognized by Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with 95,000+ @jeannehopkins followers.

Jeanne is an accomplished writer, advisor, and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on She has been serving on the advisory board of SLMA since 2015, BrightInfo since 2014 and Bedrock Data since 2012. She has been serving as the Co-Chair of the MassTLC Sales and Marketing Group since 2012.

Jeanne was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum. At HubSpot, Hopkin’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.