Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data-driven communications firm specializing in Healthcare, Financial Services, and direct response solutions.
Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.
Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service.
In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally is highly sought after to speak at major industry conferences.
Cyndi received her B.A. from the University of Toronto and holds an M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor.
Greenglass is a host on WVU Marketing Communications Today a live internet radio program with podcast replays.