Pamela Muldoon - The Pedowitz Group
Kate Adams - Drift

Debbie Qaqish - The Pedowitz Group


Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability.  

As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. 

Debbie is a transformational leader and visionary change agent. Her greatest skill set is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change.  Embracing these elements of change, companies like Schwab, Cisco, and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of  Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation.  A Ph.D. candidate, Debbie will become Dr. Debbie in the Spring of 2018.  She also teaches an MBA course at the College of William & Mary on Revenue Marketing.  

Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years.  Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017.  She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report,, and Chief Marketer.  Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation, and customer intimacy.  Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.  

Debbie has been a mentor to professional women over the years.  She interviewed many in her book and nominated them for past Top 20 Women to Watch awards.  With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.  As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie is also Ph.D. candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

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