Laura Patterson - VisionEdge Marketing
Mari Anne Vanella - The Vanella Group

Jeanne Hopkins - Lola Travel -


Jeanne Hopkins is nominated by Christine Synder.

Powerhouse marketer Jeanne Hopkins is an expert in aligning Sales and Marketing all for the sake of leads, having gotten Sales on her side for five different companies in recent years, delivering outstanding results - each with a different challenge, each with a different, favorable outcome. Jeanne is known for creating marketing machines that spearhead data-driven, high-velocity demand creation programs to drive high-growth for software companies.

“I feel and have always felt, that my job is to generate revenue. I want to make sure that the sales leader who I’m working with is somebody who I like and respect, and we’re joined at the hip so that we can together grow the business.” – Jeanne Hopkins

Jeanne currently leads both’s marketing organization, building a metrics-based powerhouse to fuel demand as well as its customer success organization, ensuring a great Lola customer experience. In the short time since joining in October 2018, she has built a full marketing team, including content, ops, paid, events, email, social media, and channel – in just 60 days. She interviewed dozens with hundreds of applications to review. But she didn’t just build any team. She built one with a terrific culture fit and an ability to make things happen – which clearly are.

Jeanne has been named six times to SLMA’s “20 Women to Watch” List, most recently in April 2018. She has been honored four times by SLMA as one of the 50 Most Influential Sales Lead Management professionals and named each year to the 40 Most Inspiring Leaders since its inception in 2015. She is a powerhouse on Twitter, having been recognized by Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with 95,000+ @jeannehopkins followers.

Jeanne is an accomplished writer, advisor, and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on She has been serving on the advisory board of SLMA since 2015, BrightInfo since 2014 and Bedrock Data since 2012. She has been serving as the Co-Chair of the MassTLC Sales and Marketing Group since 2012.

Jeanne was previously Executive Vice President and CMO at Ipswitch and has held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa, and Continuum. At HubSpot, Hopkin’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.