Kaeli O'Connel, Demand Generation Coordinator at Lola.com is nominated by Christine Snyder.
Kaeli O'Connell is Demand Generation Coordinator at Lola.com, the Agile Travel Management™ company that provides a super simple way to manage, book, and report on business travel. She has been a powerhouse in generating demand for the company’s app since joining Lola.com in November 2018. She helped to generate 15 percent more leads than planned for January, delivered 125 percent of the February lead goal, and generated 118 percent of the lead goal for March.
She is a proponent of delivering high quality, educational content through multiple channels – blogs, podcasts, video testimonials, e-books, white papers, speaking and more – in order to drive leads and revenue.
Prior to Lola.com, Kaeli was Technical Marketing Specialist at Penn Foster, working on the lifecycle communications team, focused on email. She led the email A/B testing program, developed templates using HTML and CSS, and created as well as optimized automated series.
Kaeli earned a bachelor’s degree in business administration from the University of Richmond in 2015.