Debbie Qaqish, Chief Strategy Officer & Partner, The Pedowitz Group is nominated by Elizabeth Fairleigh.

Why Debbie Qaqish is a Standout Woman to Watch in Sales Lead Management

Debbie Qaqish first bought marketing automation in 2004 as VP of Marketing for an Atlanta-based software company. She understood then that marketing automation would change sales and marketing roles, forever. In 2004 she became an owner and partner at The Pedowitz Group and is a visionary, pioneer and thought leader in the field of B2B modern marketing. She coined the term “Revenue Marketer™” in 2011 to describe the new role of marketing, created the Revenue Marketing Journey™ in 2011, launched WRMR Power Talk Radio for Revenue Marketing Leaders in 2009 and published the award winning book “Rise of The Revenue Marketer” in 2013. This Queen of Revenue Marketing is working on her PhD and writing her dissertation on B2B CMO accountability in a digital world. She also teaches an MBA program on Revenue Markerting at the College of William and Mary.

Her Approach to Marketing

As a sales leader veteran, Debbie understands what it takes to create sales and marketing synergy – a critical ingredient to Revenue Marketing and sales lead management success Her approach to marketing is full throttle, no-holds barred as she recognizes the strategic advantage a firm can gain as a result of transforming marketing from the pens and mugs department to the line of business responsible for repeatable, predictable, and sustainable revenue growth.

Leadership Qualities

Debbie is a transformational leader. As a visionary change agent, her greatest skillset is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change. This leadership style has helped The Pedowitz Group become a widely recognized and regarded marketing agency. The Revenue Marketing Journey and the principles for Revenue Marketing became tools of change evangelized. Companies like Schwab, Cisco and Microsoft have fully embraced and leveraged these key elements of change.

Results

Debbie has worked with hundreds of organizations to help them transform from cost centers to revenue centers, demonstrate credible return on marketing investment (ROMI) and contribution to pipeline and closed deals. In the last year, key clients included Microsoft, Schwab and MedAssets. At Microsoft, she was the executive coach to the leader of global marketing transformation and recorded an inspirational Revenue Marketing video watched by thousands of global Microsoft marketers through their Modern Marketing University. She worked with corporate and field marketing leaders to help transform marketing at Microsoft and worked with the global marketing operations team to better envision and communicate their martech stack (over 50 different technologies).

Debbie is laser-beam focused on identifying the key ingredients for building a successful Revenue Marketing Center of Excellence. Through research and reporting, she has been prolific in the area of Marketing Operations, authoring a white paper series (http://bit.ly/2eWqF0I) - Debbie has bylined numerous articles on the rise of this critical functional area (http://bit.ly/2eoSpr4) and is frequently quoted in CMO.com, Chief Marketer and other notable industry publications. A strong industry voice, Debbie is a regular columnist for Strictly Marketing Magazine, B2B Marketing Magazine and AMA’s B2B Marketing newsletter.

Honors / Awards

Top 40 Most Inspiring Women in Marketing - Kapost
Top 40 Most Inspiring/Most Influential in Sales Lead Management - Sales Lead Management Association (SLMA) – 4 consecutive years
Top 20 Women to Watch distinction – SLMA
Top 10 Woman CMO to Watch – FierceCMO
Gold Medal for Best Book – Tops Sales World

Connect with Debbie:

LinkedIn | Twitter

Sales Lead Management Association is accepting nominations for this year’s “SLMA 20 Women to Watch in Sales Lead Management.” Nominations are typically for managers working for CRM software, marketing automation software, and other sales lead management firms, as well as marketing management in B2B and B2C companies.

“The women we would like to recognize,” said Susan Campanale, SLMA’s vice president, “are most likely in CRM, marketing automation, or lead generation firms; or in telemarketing, lead management software, exhibits management, or lead management service companies and agencies (direct, brand, public relations and internet).”

Nominees are judged on the candidate’s contributions to marketing, sales and sales lead management efforts. Additional qualifications, such as board positions, book and article authorships, and speaking on behalf of the subject of sales lead management and marketing ROI, are taken into account.  This program is not based on popularity. 

The sponsors for this year’s program are HubSpot, PointClear, Event Technologies, and Marketo HubSpot's Inbound Marketing Software gives you all the tools you need to make marketing that people will actually love - earning quality leads and loyal customers in return. PointClear is a prospect development company helping B2B companies fulfill their forecasts, not just their pipelines. Event Technologies is a full-service provider of lead management solutions for trade show exhibitors. Marketo is the revenue performance management company, transforming how marketing and sales teams of all sizes work - and work together - to accelerate predictable revenue.

"A good marketer,” Jeanne Hopkins of HubSpot said, “understands the sales process in their organization. A great marketer knows how to generate, nurture and qualify the leads that feed the sales process, helping their company to achieve success. The "20 Women to Watch in Sales Lead Management" Program recognizes the contributions of women who understand this process.

“PointClear is honored to sponsor SLMA’s 20 Women to Watch contest for the second consecutive year,” said PointClear President, Dan McDade. These 20 women are truly best in class and we are proud that one of our own, Karla Blalock, was named to this elite group last year.”

Event Technologies President Chris Tremblay said, “The 20 Women to Watch in Sales Lead Management program is truly recognition of lifetime achievement for all of the women who are nominated. We are delighted to be a sponsor for recognizing the best and the brightest.”

Jill Konrath, author of SNAP Selling and Selling to Big Companies asks women in sales lead management and lead generation to step forward and be nominated in the 20 Women to Watch in Sakes Lead Management program.

The nomination period ends on March 23rd and the winners will be announced on April 3rd at 10 AM. Click below for a message from Jill Konrath:

March is Women’s History Month

The Library of Congress, National Archives and Records Administration, National Endowment for the Humanities, National Gallery of Art, National Park Service, Smithsonian Institution and United States Holocaust Memorial Museum join in paying tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.

About Women’s History Month

Women’s History Month had its origins as a national celebration in 1981 when Congress passed Pub. L. 97-28 which authorized and requested the President to proclaim the week beginning March 7, 1982 as “Women’s History Week."  Throughout the next five years, Congress continued to pass joint resolutions designating a week in March as "Women’s History Week."  In 1987 after being petitioned by the National Women’s History Project, Congress passed Pub. L. 100-9 which designated the month of March 1987 as “Women’s History Month."  Between 1988 and 1994, Congress passed additional resolutions requesting and authorizing the President to proclaim March of each year as Women’s History Month.  Since 1995, Presidents Clinton, Bush and Obama have issued a series of annual proclamations designating the month of March as “Women’s History Month.” 

From the Law Library of Congress' guide to the legislative history of Women's History Month.

About This Year's Theme

Women’s Education – Women’s Empowerment
Although women now outnumber men in American colleges nationwide, the reversal of the gender gap is a very recent phenomenon. The fight to learn was a valiant struggle waged by many tenacious women—across years and across cultures—in our country.