Trish Bertuzzi, Bridge Group


Trish Bertuzzi, President and Chief Strategist at Bridge Group

Years in business: 20

Author of: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Board Affiliations
•       AA-ISP - Advisory Board
•       VisibleGains - Advisory Board
•       Yesware - Board of Advisors

Recognition & Awards
•       Top 25 Sales Influencer by OpenView Labs (3X)
•       Top 25 Most Influential in Inside Sales by AA-ISP (3X)
•       Top 50 Sales & Marketing Influencers by Top Sales World (2X)
•       Top 50 Most Influential People in Sales Lead Management  by SLMA (3X)
•       Special Recognition Lifetime Contribution to Inside Sales from AA-ISP

Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Since 1998, her team has helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. In 2016 the Bridge Group expanded its service offerings to include Account Based Revenue (ABR) services. With this service we help companies launch strategies that drive bigger deals in bigger companies.

Bertuzzi helps Sales & Marketing Leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools.

Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.

Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world.

Katie Bullard, DiscoverOrg


Katie Bullard, Chief Growth Officer at DiscoverOrg was nominated by Krista Van Lewen.

Years in business: 4

Katie Bullard, Chief Growth Officer of DiscoverOrg, has quickly made an indelible mark in the sales intelligence space, and has been instrumental in the meteoric rise of DiscoverOrg, now the industry-leading sales and marketing intelligence provider. Since Katie joined DiscoverOrg two years ago, she has helped guide the company to its unprecedented growth:  In 2017—DiscoverOrg’s 10th year— the company surpassed all growth goals, including revenue, database size, profitability and number of employees. The marketing team, under Katie’s leadership, last year sourced 54% of the company’s revenue and was named Marketing Team of the Year by SIIA.

What principles guide Katie as she continually looks to build upon her team’s success? “I always take a holistic view of how to create an engine of growth by bringing together market strategy, product strategy, partner strategy, and acquisition strategy,” she says.

Katie’s 15-year background includes broad enterprise expertise encompassing finance, corporate strategy, recruiting, training, sales development, and operations—all of which complement her current responsibilities of leading the global marketing, product management, and partnership functions at DiscoverOrg.

“I think I'm proudest of my ability to bring diverse functions together to first define a clear “North Star” growth strategy—and then to execute it in concert with our other teams to achieve it,” she adds.

Katie holds both a bachelor’s and master’s degree from the University of Virginia.

Connect with Katie on Twitter

Cyndi Greenglass, Diamond Communication Solutions


Cyndi Greenglass, Senior Vice President of Strategic Solutions at Diamond Communication Solutions.

Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions.

Greenglass has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.

Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service.

In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally, is highly sought after to speak at major industry conferences.

Cyndi received her B.A. from University of Toronto and holds a M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor.

Greenglass is a host on WVU Marketing Communications Today a live internet radio program with podcast replays.

Lydia Sugarman, Venntive


Lydia Sugarman, CEO of Venntive has been nominated by: Lisa Padilla, Greg Chambers, Nancy Zare, David Raab and Michael Taylor.

"Lydia has spent years leading businesses through their toughest marketing challenges. She understands email marketing ins and outs. A seasoned marketer, Lydia can bring customers in with her end-to-end tools."

"Lydia not only grows her own business, but she is responsible for the growth of other businesses through her software company, Venntive. She demonstrates guidance and direction to her company and others. She is a leader to watch in 2018."

"A creative, inventive mind with a heart for helping others -- this is the core of what makes Lydia Sugarman outstanding. She's driven to succeed, and enhance the field of technology a geek that cares and speaks English. It's a rare combination. She's smart, strategic, and personable. She truly desires to be of service, yet she leads the way by innovating the world of marketing. Not only has my company benefited by her counsel, I have gained by her friendship. I highly recommend Lydia as a Woman Leader in Business."

"Lydia has built a thriving, innovative company in the cut-throat world of marketing automation.  Her product helps many small businesses and non-profit organizations operate effectively, helping to support a healthy business and social ecosystem beyond the grasp of giant corporations.  And she's done it with no outside funding."

"Top saleswoman that manages to succeed with minimal resources."


Tracie Orisko, Managed Sales Pros


Tracie Orisko, President, Managed Sales Pros is nominated by Carrie Lynn Simpson

Years in business: 4

Under Tracie's leadership, Managed Sales Pros has experienced 621% growth over three years, making Managed Sales Pros the 25th fastest growing startup in Canada (Profit Magazine, Fast 50, 2017).

Tracie has developed and implemented training and mentoring programs that include workforce readiness support for women recovering from substance abuse and women experiencing temporary homelessness.

Tracie sits on the board of her local Habitat for Humanity chapter, participates in the Comptia Channel Chief Giving Circle, and is known for spreading Random Acts of Kindness.

Jen Spencer, SmartBug Media


Jen Spencer, Vice President, Sales & Marketing, SmartBug Media

I was first introduced to Jen Spencer through Matt Heinz' Sales Pipeline Radio podcast. The topic was How to enable your entire go-to-market team: Best practices and advice to increase onversion rates and sales success.

That's a lot! But I've come to realize Jen Spencer is a LOT of everything sales and marketing. I'm not sure when she sleeps.

People say of Jen, " Those that choose to work with her get to share in that enthusiasm, and as a result, will become successful in their own right."

"Jen is also a leader, mentor and friend to her co-workers. She brings a high level of enthusiasm to everything she does and it’s contagious. "

"Jen gets things done. She isn't afraid to test, fail, and test again until she sees results. She is highly adaptable, committed and one of the hardest workers I've ever met. "

I've been listening to her shows, reading her articles and have come to appreciate the type of professional she is. She's approachable, engaging and action, not ego, centered. She educates anyone who would benefit from her insights, puts people together, makes connections that are valuable, she leads and inspires.

Anna Fisher, ZoomInfo


Anna Fisher, Senior Director of Marketing, ZoomInfo is nominated by Caitlen Coen

Years in business: 10

As Senior Director of Marketing and Head of Lead Generation at ZoomInfo, Anna Fisher is directly responsible for brand awareness, lead generation and lead nurturing strategies. With years of experience in business and marketing, Anna’s leadership has quickly contributed to ZoomInfo’s bottom line, helping the marketing team generate revenue through various new channels, including targeted webinars, nurture campaigns, website and conference strategies. In fact, in 2017 ZoomInfo saw 80% of all opportunities and 75% of new business come from marketing generated leads.

As a thought-leader in the industry, Anna regularly contributes to well-known publications, including, Chief Marketer, and MKTGinsight. In 2018 Anna was named one of SLMA’s 40 Most Inspiring Leaders, taking the number one spot in her category of People in Lead Generation Companies.

This past September, Anna and her team executed ZoomInfo’s 2nd annual Growth Acceleration Summit which brought together hundreds of B2B marketing and sales professionals, and more than 25 of the industry’s foremost thought leaders for two full days of multi-tracked sessions, presentations, workshops and networking.

Jennifer Mahoney, SmartBear Software


Jennifer Mahoney, Vice President, Customer Success at SmartBear Software was nominated by Caroline Ambros

As Vice President of Customer Success, Jennifer Mahoney is responsible for building and growing the global customer success management strategy at SmartBear Software. Over the past several months, Jennifer has put the foundations of customer success to work in both North America and EMEA markets to positively affect the retention rate of customers using SmartBear tools. Within the first half of 2017, the retention rate improved 1.5 points, growth and expansion opportunities increased as she has built successful teams, programs and structure that will scale over the course of the coming years. In addition to these efforts, Jennifer provided successful oversight to SmartBear’s first ever User Conference in Boston in September 2017 where 300 SmartBear customers received certification on product and shared industry insights which is launching SmartBear into its next phase of growth and success.

Historically, Jennifer spent the bulk of her customer facing career at Optum where she strategically managed large complex hospitals and enterprise health systems. Working in tandem with the sales organization and leadership teams, Jennifer was also a significant contributor to revenue growth and company sales goal attainment. Her expertise also includes fostering and growing business through technology while managing customer continuity from the growth of Picis, a Boston-based start-up company to Optum, a large health, technology, and services company. Through acquisition with Harris Healthcare, she most recently built a Customer Success Program for Harris Healthcare that has been considered best practice across all healthcare pillars of the company throughout North America and Europe. She is a graduate of Assumption College.

Connect with Jennifer on Twitter.

Gail Shlansky, SmartBear Software


Gail Shlansky, Director of Products, ReadyAPI at SmartBear Software was nominated by Caroline Ambros.

Years in Business: 20+

Gail graduated with a master’s degree in computer science in an age when very few women were in the field, and has shown a commitment to the world of software ever since. After graduating, Gail quickly found her way to product management.

Gail has made a career out of introducing new products to the market and works closely with transactional and enterprise sales teams to define sales strategies to best impact the market. Among Gail’s favorite experiences in this vein was her time with Lotus, acquired by IBM during her tenure. During this time, Gail and her team developed products and helped shape the new Groupware, or collaboration, market. Later in her career, she was responsible for one of the most successful products in the SharePoint market for Microsoft.

In her current role at SmartBear, Director of Products for ReadyAPI, Gail leads the highest earning product suite for the company. She finds her work in the API space compelling because the marketplace is new and developing. She believes that the modern API economy is only the tip of the iceberg and is helping the marketplace grow.

During her tenure at SmartBear, the company has grown exponentially, due in part to Gail’s role in growing a mature product, SoapUI, downloaded by millions of users. Gail has worked to increase the number of SoapUI Open Source users who purchase SoapUI Pro by gaining better insights into that lead channel, and creating messages and programs around why open source users should move to the paid tool. She has also played a role in shaping new products, like ServiceV Pro, into a mature offering. Gail’s team has created a new market for ServiceV Pro by generating new interest, and driving those leads from interest to purchase.

Ellie Mirman, Crayon


Ellie Mirman, CMO of Crayon was nominated by David Donlan

Years in business: 14

Ellie Mirman loves working at the intersection between marketing, sales and product, and building marketing from startup to scale-up. As CMO at Crayon, the market and competitive intelligence company that provides insights and inspiration for marketers, Ellie has launched various successful marketing programs over the last year to drive high quality leads and customer development. She has grown Crayon’s user base to over 65,000, published the largest study yet on market intelligence and created a half dozen eBooks with thousands of downloads each. She is a frequent speaker at webinars and conferences, presenting on how businesses can leverage inbound marketing tools and techniques for lead generation and nurturing. In 2018, she is speaking at High Five Conference (Feb 28), MassTLC Employee XP (Mar 9), Midwest Digital Marketing Conference (Mar 28), Digital Growth Unleashed (May 17), Digital Summit Boston (Aug 15) and Content Marketing World (Sept 6). Prior to Crayon, she was VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding and customer advocacy. At Toast, she increased monthly bookings more than 200 percent year-over-year and increased monthly inbound leads 10 times in her first 12 months. She held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO. Ellie has won numerous industry awards, including BostInno 50 on Fire, and she is a previous SLMA 20 Women to Watch in Sales Lead Management honoree. Ellie shares her presentations and marketing tips at as well as on Twitter.

Patrice Greene, Inverta


Patrice Greene, President at Inverta has been nominated by Trish Bertuzzi

Years in business: 3

Patrice is President and co-founder of Inverta, a B2B marketing consulting firm that specializes in helping organizations transition from theory to practice in the areas of demand generation, account based programs, and marketing technology.

Patrice is one of the early pioneers in the marketing automation space.  As a marketing leader and practitioner she was an early adopter of Eloqua (now Oracle Marketing Cloud) and quickly became one of their first partners.  She saw the potential of how technology can impact marketing’s role within an organization, and moved over to consult and support the B2B marketing ecosystem in 2008.

Patrice spent 7 years with DemandGen International as their managing director, primarily responsible for leading the firms sales and growth initiatives.  Under her leadership, DemandGen grew 10x, was named to the Inc 500 list, and was the market leader in the marketing automation consulting space.  As Oracle and Marketo’s top partner, Patrice and her team worked with numerous enterprise and SaaS companies helping them to implement and leverage marketing automation.  Year over year, her clients won major industry accolades such as an Oracle Markie and Sirius Decisions ROI awards.

Throughout her years working with marketers supporting them in marketing automation, Patrice recognized a that todays modern marketing leader had challenges and needs that weren’t being met by the existing consulting landscape.  She left DemandGen in 2015 and formed Inverta, who’s main purpose is to plug that gap that exists between high level, theoretical consulting outputs and point level service providers.  As President of Inverta, the firm has grown exponentially, doubling each year since formation.  Quickly becoming known for their expertise in helping organizations with account-based revenue strategies and their depth of experience across the entire martech landscape, Inverta has worked with leading organizations such as Thomson Reuters, Dow Jones, CA Technologies, and Teradata.  Inverta’s style of consulting breaks the mold of expected best practices, forging a trail with fresh approaches to building demand and engaging target accounts.

When she’s not busy leading Inverta, Patrice enjoys working with colleagues and fellow marketers as an amateur career counselor and job placement advisor.  She absolutely passionate helping friends and colleagues navigate their careers.  She also has a keen ability to play marketing match-maker connecting marketing leaders with individuals, businesses, or technologies that match each other’s respective needs.

You will find Patrice at industry conferences and events, often times speaking on stage or participating in panels on subjects such as account-based revenue, demand generation, or marketing technology.

Connect with Patrice on Twitter.

Kate Adams, SmartBear Software


Kate Adams, Director of Demand Generation at SmartBear Software has been nominated by Caroline Ambros.

With more than 13 years of tech experience building strong businesses within different stages and industries, Kate is Director of Demand Generation at SmartBear Software. Kate is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms in order to all maximize both revenue and growth. With all teams working together, her demand generation team is iterating quickly and driving increased results. Kate strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle. She brings the voice of the customer to every aspect of business – marketing, product, customer success, customer service, finance – you name the department, they all must be aligned to the customer. Kate believes that even though her team is executing business to business marketing, it’s people who should be at the heart of each decision. She drives the business forward by leveraging a data driven approach to decision making.

Connect with Kate on Twitter.

Joanne Black, No More Cold Calling


Joanne Black, author, founder of No More Cold Calling is nominated by Susan Finch

Years in business: 21+

Her excitement as she helps clients transform their businesses is infectious! You want to stand with her, rooting for client AHA moments and growth. Her No More Cold Calling method has grown to be the #1 company in the U.S. for transforming sales teams into referral selling machines. She remains more than relative because she continues to evolve with the changing sales stage. She's not emotionally attached to "the way she learned it" - she only cares about finding better, more effective ways to guide her clients to doing better. She empowers entire sales teams through her guidance and leadership, as well as her sincere encouragement. SImply reading through her referrals on LinkedIn paint the consistent picture of a valued leader and teacher.

Connect with Joanne on LinkedIn and Twitter

Cindy Goldsberry, Higher State Technology


Cindy Goldsberry, Revenue and Relationships Officer at Higher State Technology has been nominated by Meredith Clark

Years in business: 30+

Cindy Goldsberry is the Revenue and Relationships Officer with Higher State Technology (HST), Managed IT Partner to SMBs. She is also a co-founder and partner of the ZFactor Group.

Cindy and investment partner, Alan Goldsberry invested in HST in 2014 (HST was founded in 2004) and HST grew from $150K annually to $2.7MM run rate from 2014 to present. The management team of HST has leveraged the ZFactor Methodology, a strategic planning, creating a sales framework, and managing change to creating predictability of revenue and customer experience. In 2017, HST launched their Business Technology Office (BTO) and Project Management Office, expanding services to include Strategic IT Planning and business services for clients and their internal IT departments.

Cindy has thirty+ years of business experience, specifically in developing and implementing revenue and profit generating strategies translated to tactical roadmaps – from start-up to ceiling busting to exit.

She is the author of ZFactor Sales Accelerator: From Vendor to Value Creator, which has been listed on Amazon’s Best Sellers for sales teams. . She is also a partner in the ZFactor Group, a firm offering Executives-as-a-Service to SMBs for business acceleration.

Cindy is the creator and master facilitator of the ZFactor Methodology which leverages the Visioneering process to catalyze instant change for revenue acceleration. Starting with a 60 minute, facilitated think-tank session (or modified to fit strategic team sessions) this process elucidates Gaps and Opportunities between current reality and desired future state of the business and creates 90-day agile roadmaps for implementation.

Currently, Cindy has licensed the ZFactor Sales Accelerator methodology nationally to, an Accelerator for IT MSPs. The Sales Xcellerator Training series is a 4-part series was developed from the ZFactor methodology and tailored specifically for MSPs based on Cindy’s own experience with HST.

Prior to HST, from 2006 – 2012 she was VP Strategic & Enterprise Sales for Boundless Network and with a team of exceptional people helped grow the company from $800K to $54MM in 2012. She customized and leveraged her ZFactor methodology to innovate strategy and develop the talents of a channel of 100+ sales professionals. There she ran the Enterprise Account Services (EAS) division and helped build the EAS sales operations infrastructure to support the roll-out of an eCommerce Platform to corporations.

Other experience includes Systems Engineer and computer sales with Motorola, Manager with Ernst & Young’s Information Technology Group, and MarCom Director for one of first Internet company IPOs in 1997.

Other activities include Steering Committee for W@A; Board of Directors for Goodwill Industries of Central Texas and leadership in her Faith Community with her husband, Alan, Bethany United Methodist Church.  She is a Sum Cum Laude graduate of Texas A&M University.

Ali Hall, AgentCubed


Ali Hall, VP Sales, AgentCubed has been nominated by Chad Hogan.

Years in Business: 11

Ali Hall serves as the Vice President of Sales for AgentCubed and has over 11 years of experience in the healthcare industry. She began her career with a consulting firm focusing on business process improvement, continued as the sales AVP of program management for a Fortune 500 Medicare Advantage plan, and in 2014 moved into a fast growing, lead management and CRM software company, AgentCubed. Ali quickly moved from Client Relations to VP of Sales and through the company’s hard work and achievements AgentCubed was acquired in June 2017 by Quotit Corporation, a National General Company (NASDAQ: NGHC). Ali continues to lead the national sales efforts and is an integral part of AgentCubed’s growth and success.

Ali has a deep understanding of process and product and that makes her a unique force in our organization. Her ability to connect with clients through her industry knowledge, genuine desire to see them succeed and the fact she takes pride in knowing the right clients are using our platform is a large part of our excellent retention rate. She builds a genuine trust with people, asks the right questions and will happily tap into her consulting background to help clients succeed.

Ali is a regular speaker on lead management, CRM and distribution topics at the Medicare conferences and has built a trusted network creating long term professional and personal relationships. We are confident Ali will be a powerhouse in the insurance lead management space for many years and strongly believe she is a Leader to Watch in 2018.

Connect with Ali on LinkedIn

Bernadette McClelland - 3 Red Folders



Bernadette McClelland, CEO 3 Red Folders has been nominated by:

Danielle McClelland, Wayne Maloney, Gail Mastrowicz and Carole Yeomans

Danielle says, "Bernadette is a thought leader in Sales Leadership and Top 50 blogger for Top Sales World. Bernadette is the author of 5 books on Sales and Sales Leadership with the most recent titled 'The Art of Commercial Conversations' and is the proud founder of 'The Hive' a collaborative group of women in B2B sales roles that want to do sales differently.
Bernadette has also been the only Australian asked to coach Harvard MBA's in selling Skills."

Wayne Maloney says, " Bernadette is a true though-leader in sales. She has single handedly lifted the recognition of women in B2b sales and generated a strong following and excellent business. Her sales skills are second to none and she shares her experiences and skills in a manner that is refreshing and embraced by all who she works with."

Gail says, "Bernadette is an amazing 'trail blazer' in Sales Leadership. She is passionate about amplifying human potential, and has the highest standard of professionalism, customer service, and integrity.

Bernadette is also an accomplished writer and has written 5 books on Sales and Sales Leadership - her latest being 'The Art of Commercial Conversations'.
One of the things I admire in Bernadette is her genuine commitment to advancing women in sales, and to this end, approx. 4 or 5 years ago she set up a collaborative group of women in sales called “The Hive” and this group meets regularly and is a valued support network, and as a result of Bernadette’s leadership and mentoring this membership base is ever-increasing.

Bernadette travels overseas and has networking groups which she presents to and keeps their education ‘up to the minute’ with innovative and empowering Presentations, which is why she is always being asked to attend various conferences and meetings both in Australia as well as other countries.
Bernadette is definitely a 'Leader' for women in business and I am proud to nominate her for this prestigious Award."

Carole Yeomans points out, "Bernadette is a thought leader in Sales Leadership
a Top 50 blogger for Top Sales World
Author of 5 books on Sales and Sales Leadership
The Founder of 'The Hive' a collaborative group of women in B2B sales "

Rhoan Morgan, DemandLab

 Author of the book, Change Agents, The Radical Role of Tomorrow's CMO  - 2017

Rhoan Morgan is an early advocate of marketing and sales technologies and among the first wave of marketing leaders to realize the potential of marketing automation. A strong advocate of marketing’s collection and use of data and technology, Rhoan recognized a need among her peers and launched DemandLab in 2009 as a one-person operation specializing in the emerging field of marketing automation.

Rhoan has transformed DemandLab into a full-service technology focused marketing and sales consultancy, which helps B2B and B2C companies achieve ambitious business growth goals by building revenue ecosystem solutions that leverage technology systems, data analytics, and end-to-end customer journeys.

While under her 8 years of leadership, DemandLab has grown significantly maintaining an average 50% YOY revenue increase.

The consultancy’s client portfolio has grown to over 70 recognized global brands and Fortune 500s including Penske, Indeed, Ipreo and CloudPassage. Since 2015, Rhoan has expanded her team by 30%.

Throughout her 18-year long career, Rhoan remains a prominent thought leader in marketing and sales. She has been named a Champion and Certified Expert by Marketo, a global leader in marketing automation. She is the recipient of a Stevie Bronze Award for Female Entrepreneur of the Year, has twice been named to the list of 20 Women 2 Watch in Sales Lead Management, and was selected as one of the 40 Most Inspiring Leaders in Sales Lead Management by the Sales Lead Management Association (SLMA).

In addition to the continuing success of her agency, Rhoan is committed to mentoring women, many of whom have gone on to lead successful careers in marketing and sales.

She has been a host of SLMA Radio (Does your Martech Stack up?) and also a guest (How Leading Companies Increase Revenue in today’s Hyper Competitive Environment!).

Connect with Rhoan on Twitter

Michelle Huff


Michelle Huff, former CMO at Act-On Software

Michelle Huff is articulate, aggressive, well-spoken and a thought leader.  She seems driven by common sense and deep knowledge of CRM systems and the salespeople it serves.

Michelle is accustomed to overseeing an enterprise company’s brand, demand, and customer expansion marketing efforts. Michelle has 20+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business.

Most recently, Michelle was GM of Salesforce’s division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle).

She holds a B.A in Business Administration from the University of Washington.

Connect with Michelle on Twitter.

Jennifer Harmel, ANNUITAS


Jennifer Harmel, EVP and Principal at ANNUITAS is nominated by Jason Stewart.

Years in business: 21

Jennifer Harmel is a Principal and Partner at ANNUITAS, a demand generation agency which has been named to the Inc. 5000 for three consecutive years and has been charged with leading a team of more than 25 consultants and marketing technology experts as they create, build and optimize Perpetual Demand Generation programs for companies like Google, AirBnB, Halyard Health, Travel Leaders Group and SecureWorks.

Connect with Jennifer on Twitter.

Sara Bishop, SalesRoads


Sara Bishop, Director of Program Management at SalesRoads is nominated by Paul Ludwig.

Years in business: 5 1/2

Sara has been instrumental in driving our success not only from a revenue standpoint, not only from a client satisfaction standpoint, but also from an employee standpoint. She has helped to lead SalesRoads onto the Inc 5000 and Fortune's Great Places to Work. Sara is directly responsible for all Program Manager and Coordinators, and has developed a detailed training program tailored to success.

Connect with Sara on LinkedIn.

Julie Golden, Square 2 Marketing


Julie Golden, President, Square 2 Marketing is nominated by Mike Lieberman.

Years in business: 30

Julie has been the president at Square 2 Marketing for the past year and in that time has transformed our management team, infused strategic planning initiatives, efficiency practices and a process for direct client satisfaction feedback that has take our company to the next level.

Her guidance, leadership style and approach to the team has inspired loyalty amongst her direct reports, dramatically improved our team wide retention rate and improved overall client satisfaction and client retention dramatically.

She is the foundation for our Leadership Team and one of the most creative marketers on the planet.

Connect with Julie on Twitter

Cari Baldwin, Square 2 Marketing


Cari Baldwin, Chief Advocacy Officer at Square 2 Marketing is nominated by Mike Lieberman

Years in business: 30

Cari Baldwin continues to blaze new trails when it comes to marketing, sales and revenue growth. In her current role as Chief Advocacy Officer for Square 2 Marketing, she single handedly built our own advocacy marketing program and runs our own account based marketing initiative as well.

Cari is a recognized expert nationally on the topics of
ABM, demand generation, the tech stack required to drive revenue, marketing as SaaS based comanies and she's especially effective at guiding start up, high growth companies in the application of marketing, sales and revenue generation tools, techniques and execution.
In addition to being a recognized speaker and though-leader.

Cari is the Chief Instructor of Digital Marketing at Green Fig, formerly Bend-Poly, where she works to create relevant and pragmatic learning to help students gain the experience needed to join the fast growing area of digital marketing.

Connect with Cari on Twitter.

Jeanne Hopkins, Ipswitch


Jeanne Hopkins, EVP and CMO for Ipswitch is nominated by Jill Ammon and Bene Ferrari.

Number of years in business: 27

Jill says, "Jeanne is a first class marketing wizard who can take anything and build a marketing engine. She is key in lead gen and has taken companies to the next level when it comes to online presence and recognition. She has been instrumental is setting processes and structure and components into place that work like a well oiled machine. I watched her transform the last company she worked for, Continuum into a marketing powerhouse. I highly recommend her for this nomination!"

Bene continues, "Jeanne leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand for the company’s IT management tools, including WhatsUp® Gold network monitoring and MOVEit® secure file transfer. She is a proponent of making high quality educational content available in order to be a supportive, useful and thought-leading vendor, ultimately generating high quality leads for sales. She does so through multiple channels – blogs, podcasts, video testimonials, e-books, white papers, speaking and more. Most recently, Ipswitch earned a Killer Content Award from Demand Gen Report for its use of blogs, podcasts and video to increase web traffic and drive a strong top of the funnel for the company’s inbound marketing efforts. Rich with educational content to help IT pros get in front of their challenges, the Ipswitch blog, which launched in December 2016, grew monthly visitors from 1,800 in February 2017 to over 43,000 in January 2018. Blog organic traffic grew from less than 2,000 in January 2016 to above 12,000 in January 2018. As well, overall organic traffic grew as a significant percentage over the year. Jeanne also co-hosts Ipswitch’s PICNIC Podcast live show every Thursday featuring industry guests who deliver tips and tricks to help lessen IT professionals’ headaches.

Jeanne was recently named a finalist in the prestigious 2018 Women in IT Awards, the world's largest tech diversity event, among more than 700 nominations, for outstanding leadership, innovation and business success. Last year, Jeanne was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Gen Report for thinking outside the box to develop and foster innovative strategies that move the B2B industry forward. She was also No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter with now over 83,000 @jeannehopkins followers.

Jeanne is an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on She has been serving on the advisory board of SLMA since 2015. She also serves on the advisory boards of BrightInfo and Bedrock Data, and as a strategic advisor to Protinuum, Cyber Security Intelligence. Jeanne is a four-time honoree by SLMA as one of the 50 Most Influential Sales Lead Management professionals, five-time honoree as a SLMA 20 Women to Watch as well as a previous SLMA 40 Most Inspiring Leader.

Jeanne previously held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month."

Connect with Jeanne on Twitter.

Laura Patterson, VisionEdge Marketing


Laura Patterson, President, VisionEdge Marketing

Nominated by Amanda Nevins, Elizabeth Marks and Greg Fitzgerald

Years in business: 20+

Amanda says, "Laura Patterson’s passion is helping companies gain insights from data, developing metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance.  After a successful corporate career spanning 20 years in marketing communication, insights and intelligence, strategic account marketing, marketing operations, customer marketing, and product marketing she co-founded VisionEdge Marketing in 1999.  Laura is among the pioneers in the Marketing Performance Management (MPM) space and has been surveying and publishing trends in this discipline since 2001. She is a well-regarded thought leader in marketing accountability, marketing analytics, and marketing operations.

Laura was recently recognized as one of the Top 50 Women in Martech (Marketing Technology) and has been among the Top 50 over 50 Marketers.  She has authored hundreds of articles and two of her books, Measure What Matters and Metrics In Action serve as primers and guides to people embarking on their journey to improving and proving the value of Marketing.  Laura and her team of specialists have enabled over 200 companies, such as Cisco, Elsevier, SW Airlines Cargo, BAX Global, and Zebra, around the globe to accelerate their efforts.

Laura regularly speaks at industry events such as MarTech, B2B Marketing Forum, and eMetrics; guest lecturers for Universities such as Dartmouth, Stanford, Truman State, and Oklahoma State; and serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. A champion of other entrepreneurs and professional women, she sits on the board of Austin’s Executive Women’s Forum. With over 6,000 LinkedIn connections, she is dedicated to helping others realize their career aspirations."


Elizabeth shares, "Aside from being honest, practical, and logical, Laura Patterson is very knowledgeable about Marketing Performance Management (MPM), accountability, and teamwork.  Her passion for using data to drive business insights and steer a company in the right direction is right on. She’s an industry thought leader and generous in sharing tips to improve your own MPM practices. She is also a prolific author on topics such as marketing, analytics, business insight, and marketing operations.  She’s a real, down to earth, authenticate human being with good intentions to help businesses thrive."


Greg says, "Laura has not only developed a business that's driving companies to focus on customers, but also on process and ensuring the exec team on through the organization are aligned.

She's also a driver outside her business for bringing together for more than a decade the AMEN (Austin Marketing Executive Network) which is a voted on, voluntary collection of Austin, Texas best CMO/VP of Marketing leaders who work together to develop the Austin market and strengthen each other's skills.

Laura's is very active in showing leadership for Women and the underprivileged. She deserves attention as a driving force and I admire her for being the leading authority on marketing, marketing metrics and defining success both personally and operationally."


Connect with Laura on Twitter.

Debbie Qaqish, The Pedowitz Group



Debbie Qaqish, Principal Partner & Chief Strategy Officer, The Pedowitz Group is nominated by Elizabeth Fairleigh.

Years in business: 20+

Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. Debbie is a transformational leader and visionary change agent. Her greatest skillset is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change. Embracing these elements of change, companies like Schwab, Cisco and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A PhD candidate, Debbie will become Dr. Debbie in the Spring of 2018. She also teaches an MBA course at College of William & Mary on Revenue Marketing.

For the last six years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years. Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017. She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report, and Chief Marketer. Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation and customer intimacy. Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.

Debbie has been a mentor to professional women over the years. She interviewed many in her book and nominated them for past Top 20 Women to Watch awards. With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.

Connect with Debbie on Twitter