Robyn Davis, When I Need Help.


Robyn Davis is the Owner and Lead Trade Show Strategy Specialist at When I Need Help.

Years in business: 8+

- “40 Under 40” (Connect Association)
- “Top 100 Champions” (Small Business Influencer Awards)
- “SMB 150” (SMB Nation)
- “20 Women to Watch in Sales Lead Management“ (SLMA)

Community Involvement:
- Judge for the Stevie Awards
- Gwinnett Tech HRTM Advisory Committee
- AMA Atlanta Volunteer Committee
- University of Tennessee Alumni Board (Atlanta Chapter)

Robyn Davis specializes in trade show strategy; through her company (WINH), she teaches business-to-business exhibitors across North America in industries like healthcare, oil and gas/construction, and technology how to make their trade show participation even more worthwhile. Specifically, Robyn provides speaking, training, and consulting services to individual exhibitors and groups of exhibitors (often working with event organizers to provide “exhibitor education” workshops and webinars at events like RSNA, World of Asphalt, and AAO-HNSF’s OTO Expo/Experience).

Year after year, Robyn has presented educational sessions at prestigious industry events (like IMEX America, EXHIBITORLIVE, HCEA Connect, EventTech, and others) and her writing has been published by reputable print and online publications (like Exhibitor magazine, Event Solutions magazine, TSNN, AEM Advisor, SGIA Journal, and many others). Also, Robyn routinely creates and shares helpful advice/insights with her own audience directly (from quick video tips to longer articles to full webinar series, like her instantly popular “Trade Show Summer School” webinars, which she offered for the first time in 2017).

Robyn Davis has quickly become a well-known and respected voice among event professionals. Although trade shows tend to be driven by tradition (“we’ve always done it that way”), Robyn uses her unique background (small business family, Aerospace Engineering degree) to inspire exhibitors to freshen up their approach to trade shows and, in doing so, shift their focus to the strategic actions that drive real business results (like generating more top quality leads, strengthening relationships with current clients, and raising awareness for their companies, offerings, and causes).

Nina Church Adams, Act-On


Nina Church-Adams, Senior Vice President, Marketing at Act-On was nominated by Kim Blomgren.

Years in Business: 14+

It’s no surprise that in 2017, Nina was named a Rising Star by She has held progressively more senior leadership roles, from American Express and Nike to multiple head of marketing roles at Finastra, the third largest FinTech company in the world. And now she is Senior VP of Marketing at Act-On. Kate Johnson, CEO at Act-On, said: “We are delighted to have someone of Nina’s calibre join the Act-On team, bringing her deep branding, product marketing and strategic go-to-market expertise to meaningfully accelerate our market impact.” Nina has significant experience leading global, cross-functional, marketing organizations in fast-growing companies, and her achievements just keep piling up.

Prior to her corporate endeavors, Nina spent two years in Anhui, China at International Bridges to Justice (IBJ), a non-profit organization based in Geneva, Switzerland, whose mission is “to protect the basic legal rights of ordinary citizens in developing countries”. Specifically, Nina spearheaded the opening of IBJ's first international office and supported the opening of a second one in Beijing to aid the development of China's fledgling indigent criminal defense system.

Upon returning to the United States, Nina spent four years at American Express OPEN where she launched a new extended payment Charge Card product and managed multi-channel marketing strategies to increase spend and loyalty of OPEN’s highest value customers. While at American Express, Nina was certified as a Six Sigma green belt and continues to apply a process improvement mindset as a marketing leader - something that is especially relevant as her team looks to continuously improve and optimize their Demand Gen engine.

After American Express, circling back to her desire to help the underserved, Nina’s team at Nike Foundation designed and piloted the Girl Effect University program, a global learning platform preparing experts in international development to design and execute large-scale programs dedicated to unleashing the potential of 250 million adolescent girls living in poverty. The program was successfully transitioned to and is operating under the auspices of Mercy Corps.

As part of the senior leadership team at D&H, Nina helped lead the company to an acquisition by Finastra, and to the number three position in the market. This was in part due to her successful efforts in evolving the marketing organization from a product-focused, bottom of funnel marketing effort to a solution-focused, strategic marketing approach that spanned the entire B2B marketing funnel from awareness, to demand generation, to sales enablement, to customer success.

Throughout her career, Nina has been passionate about advancing opportunities for girls and women. As co-chair of the D&H Women’s Network, Nina launched its expansion into the US. And even as a student, Nina’s master’s dissertation was a longitudinal study, revisiting the research of her undergraduate thesis, exploring the importance of formal women’s networks in advancing women’s leadership. Nina is thrilled to now be working for a female tech CEO, Kate Johnson, at Act-On during an exciting time for the Act-On team in its journey to help marketers anticipate, automate, and accelerate their engagement efforts!

Connect with Nina on Twitter

Cathleen Schreiner Gates, Ellie Mae, Inc.


Cathleen Schreiner Gates, EVP, Sales and Marketing, Ellie Mae, Inc. is nominated by Erica Harvill

Years in business: 30

Since joining Ellie Mae in 2012, Cathleen has helped Ellie Mae grow across all customer segments, including strong growth in the enterprise and mega enterprise lender segments. Ellie Mae’s FY2017 earnings reported revenue of $417.0 million, up 16 percent from $360.3 million in 2016; net income of $52.9 million, up from $37.8 million in 2016; and adjusted EBITDA of $122.6 million, up from $113.1 million in 2016. Cathleen’s sales and services organization was responsible for booking 40,800 Encompass seats in the year, taking the total users to 242,000. Today, Ellie Mae processes more than 33 percent of all residential mortgages in the United States and under Cathleen’s leadership, has taken the lead in offering a truly digital mortgage to the market.

In addition to contributing to Ellie Mae’s revenue growth, Cathleen also has inspired people with her customer-first, caring and fun leadership style. She is laser-focused on understanding the customer needs and has made her career as a dedicated partner to Ellie Mae’s customers, regardless of size or scope. She’s metrics-driven and challenges those around her to reach their greatest potential, but maintains a fair and perceptive mentality. She also is a firm believer in bringing fun to everything she touches at Ellie Mae. For example, she reimagined the annual sales kickoff meeting by gathering 300 teammates for a meeting titled “The Aligning” – as a spoof of The Shining – when she surprised them with parody videos to further excite and motivate the team for the year to come.

When she’s not leading her coworkers to success, Cathleen is very involved in the Bay Area community as a proud resident of Pleasanton. Cathleen is passionate about empowering other women to be leaders. She is the executive sponsor of Ellie Mae’s EMerge Women’s Leadership group that brings together women from across the organization to promote training, networking and conversations about the challenges and opportunities they encounter. Cathleen also participates in the annual Ellie Mae Classic golf tournament at TPC Stonebrae in Hayward, California, that benefits the Warriors Community Foundation and helps close gaps of opportunity and access for underserved students in the Bay Area. Cathleen’s professional accomplishments have earned recognition including: Mortgage Professional America Elite Women, HousingWire Vanguard, and HousingWire Women of Influence.

Genie Parker, VanillaSoft


Genie Parker, Operations, VanillaSoft

Years in Business 30

With over 30 years in business, Genie Parker is an accomplished sales and marketing leader and influencer. The range of her career experiences, with an emphasis on doing business by phone, reaches into hundreds of industry verticals including technology, non-profits, business services, financial services, and manufacturing.
Parker co-founded Parker, Murray and Associates, a call center that supplied sales and sales leads to small businesses, as well as Fortune 500 companies, in various industries. At Parker Murray, Genie drove the adoption of new lead management technologies before launching VanillaSoft.
Genie's company consistently delivered sales, qualified leads, appointments, marketing and fund-raising services to businesses from The Fortune 500 to small businesses across the United States for 15 years.

PMA gained a reputation in the industry with companies looking to carry out highly-productive calling campaigns while ensuring a quality customer experience. Her knowledge of technology and the entire phone sales process gives her the ability to bring the two together to give VanillaSoft customers the tools they want and need.
VanillaSoft has evolved in one of the most powerful CRM software tools on the market.  VanillaSoft’s core philosophy and development process is centered around a single concept: The Power of Simplicity. By focusing on simplicity, it allows its customers to achieve increased productivity, higher contact rates, and better sales accountability.  Simplicity has also undoubtedly driven the acceptance of the system by salespeople.  It was from her real-life experiences with Parker Murray that they created an Intuitive and easy-to-use, customer relationship management system.

Genie is a visionary who identifies the need for specific tools in the emerging inside sales market. She also advocates for the need to adapt queue-based technology to high-end sales.
Genie Parker has played a major role in management of VanillaSoft's operations:\

  • Built internal accounting system and processes for HR, AR and AP.
  • Built internal sales process
  • Built support knowledge base
  • Oversaw new website development
  • Found and built business development relationships
  • Played an integral role in developing and building VanillaSoft's Cloud-based, Lead Management Platform

In her current role, Genie oversees marketing strategy, directs marketing communication efforts, and partners with sales to continue increasing VanillaSoft’s brand awareness and market penetration.

Kathy Bryan, Digital Media Solutions


Kathy Bryan, Senior Vice President, Corporate Marketing and Communications with Digital Media Solutions is nominated by Kimberlee Archibald

Years in business: 19

Kathy Bryan is the Senior Vice President of Corporate Marketing and Communications at Digital Media Solutions (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. In this role, Kathy is responsible for all aspects of marketing and communications for DMS and its subsidiary brands. Since its inception, DMS has evolved into a full-service performance marketing company that services firms within highly complex and competitive industries including mortgage, education, insurance, consumer brands, automotive, jobs and careers. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

A senior-level strategic marketer with strong B2C and B2B expertise via integrated marketing, brand management, demand generation, content marketing and client services, Kathy has made significant contributions to developing and maintaining the DMS brand across multiple platforms. Bryan has worked at both global and boutique advertising agencies with Fortune 100 clients in the hospitality, travel, mortgage, education and retail sectors.

Rachel Schulties, Digital Media Solutions


Rachel Schulties, Executive Vice President,  Digital Agency at Digital Media Solutions is nominated by Kimberlee Archibald

Years in Business: 12

Rachel Schulties is the Executive Vice President of the Digital Agency at Digital Media Solutions (DMS), an industry leader in the world of customer acquisition and retention that helps clients maximize their digital marketing to beat the competition and accelerate growth. As the leader of the cross-functional agency team, Rachel oversees affiliate marketing, client and vendor relationships, agency services, performance marketing, the award-winning Sparkroom performance technology and its technical support function that helps brands boost results and redefine the win. DMS has achieved incredible year-over-year growth, which has earned recognition on the Inc. 5000 list in 2014, 2015, 2016 and 2017.

Rachel has spent her career managing client relationships, building strong teams and delivering highly successful multi-channel marketing campaigns that have connected thousands of consumers with hundreds of brands. This expertise allows her to provide best practices in lead gen and digital marketing guidance to some for the most complex and competitive companies.

Megan Lueders, Zenoss


Megan Lueders, Chief Marketing Officer at Zenoss is nominated by Alison Guzzio

Years in Business: 20

Megan Lueders is redefining what it means to be a Chief Marketing Officer. She brings a global mindset to her role as a marketing leader and executive decision maker at Zenoss, applying strategic thinking and a keen business acumen to the interplay between technology, branding, sales, partner relationships, and company culture.

Megan is a firm believer in solving modern marketing challenges through continuous improvements in people, processes, and technology. She has implemented account-based marketing (ABM) initiatives, digital marketing strategies, and lead-generation campaigns to grow sales year-over-year and assisted in the company’s transition from a direct-sales-only business to a successful channel and direct sales model.

Joining Zenoss at its 12-year mark, Megan re-established the brand, helping the company shed its image as an outdated organization. She performed a significant brand refresh, overhauling the look & feel, tone, style, and instated new corporate messaging to define the company’s vision as the leader in Software Defined IT Operations (SDITO). As a result, every person within Zenoss is able to consistently express what the company does and the value the software delivers.
She focused on changing the external brand perception by re-architecting the Zenoss website, community platform and CMS platform, instituted SEO best practices to better position Zenoss on search engines and secured a Top 20 ranking as a Best Places to Work in Austin. Simultaneously, Megan modernized the demand-generation engine by optimizing their digital presence, scaling their campaigns and creating new sources of inbound leads via these updated platforms.

Under Megan’s direction, attendance at the annual GalaxZ user conference—a three-day conference where Zenoss customers share and communicate with one another—has grown by 30%. She raised the bar on keynotes, featuring speakers from Enterprise 500 companies, and has achieved 100% growth in GalaxZ sponsors year-over-year and a 200% increase in sponsorship revenue. The conference now generates an average of $5 million in yearly revenue.

Armed with a vision for how Marketing could extend further into the customer journey, Megan partnered closely with the executive team to strategically shift to an Account Based Marketing-Selling approach. She cultivated a strong alliance between the Sales and Customer Success teams and demonstrated her strategic prowess in presenting and then executing on the new strategy. Megan worked closely with the Channel Sales team to grow the partner base, generate new pipeline and further the Zenoss brand presence.

Most important to Megan is how she continuously serves as an engaged mentor in the community and provides career development opportunities for her team. She’s passionate about growing her team’s knowledge and creating an environment where they succeed. She established a marketing internship program to foster millennial career development and encourages her team to participate in giving back to the community each quarter.

Megan has earned the recognition of CRN Women of the Channel, CMO Club, Profiles in Power, and Martech Women to Watch. She is a regular speaker at The University of Texas at Austin, SXSWi and this year at SXSWedu.

T. Melissa Madian, TMM Enablement Servicews


Melissa Madian, Founder of TMM Enablement Services is nominated by David Bloom

Years in business: 15

Melissa Madian is a forward thinking and innovative sales enablement leader & practitioner.  Her passion and knowledge of the space has been recognized by her peers and the organizations at which she has helped achieve massive business results.

Melissa was an early employee at Eloqua, a pioneer in marketing automation SaaS industry.  She was instrumental in the startups journey from solutions consulting to leading the Worldwide Enablement organization including building multiple sales programs from scratch.  Eloqua eventually went public with hundreds of employees and over $400 million market cap.  Shortly thereafter, Eloqua was acquired by Oracle for $870 million.  Melissa went on to run the Sales Academy at Oracle where she clearly demonstrated that her skill set was scalable beyond a hyper growth company and completely relevant to Fortune 500 technology and software leaders.

From Oracle, Melissa went on to join a midsize, venture backed software company, Vision Critical, where she was able to prove once again that her domain expertise was applicable across industries.  She had the opportunity to build a full stack enablement department with a focus on not only Sales Enablement, but Customer Experience Enablement as well.  Her programs helped drive top line revenue growth by increasing close rates and deal sizes.

Melissa is now the Founder of TMM Enablement Services, an end to end sales enablement consultancy leveraging her vast experiences in building onboarding programs, running sales kicks offs, deploying predictable and scalable sales playbooks, and complete sales process development

Her rare combination and understanding of the scientific engineering of sales process and the artistry of storytelling puts her in a different league to help organizations drive productivity like never before. This skill set coupled with her unmatched energy and zest for life, makes her an ideal candidate for the 20 Women Leader to Watch in Business in 2018 Award.

Connect with Melissa on Twitter.

Maneeza Aminy, Marvel Marketers


Maneeza Aminy, CEO of Marvel Marketers is nominated by Jaime Ciabattoni

Years in business: 20

Maneeza Aminy is CEO of Marvel Marketers, an expert marketing automation, strategy and ABM consultancy, that has grown at a rate >400% YOY. With an epic team of experts, Marvel Marketers has worked with 2500+ clients and is 100% referral based, including brands such as Google, RingCentral and Extreme Networks. Marvel Marketers launched a comprehensive social media campaign for 2017 which has since generated a 654% increase in traffic​.  Marvel Marketers has been honored and invited to speak at multiple events including the Boston Marketo User Group, Kalamazoo Social Media Week 2017, and the Big Sky Big Ideas Tech Summit. Maneeza previously worked at Marketo and Salesforce, and is often seen speaking as an expert on marketing industry trends. She i​was ​​also an Adjunct Professor of Economics and has worked with SAAS and CRM for most of her career.

Connect with Maneeza on Twitter.

Trish Bertuzzi, Bridge Group


Trish Bertuzzi, President and Chief Strategist at Bridge Group

Years in business: 20

Author of: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

Board Affiliations
•       AA-ISP - Advisory Board
•       VisibleGains - Advisory Board
•       Yesware - Board of Advisors

Recognition & Awards
•       Top 25 Sales Influencer by OpenView Labs (3X)
•       Top 25 Most Influential in Inside Sales by AA-ISP (3X)
•       Top 50 Sales & Marketing Influencers by Top Sales World (2X)
•       Top 50 Most Influential People in Sales Lead Management  by SLMA (3X)
•       Special Recognition Lifetime Contribution to Inside Sales from AA-ISP

Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Since 1998, her team has helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. In 2016 the Bridge Group expanded its service offerings to include Account Based Revenue (ABR) services. With this service we help companies launch strategies that drive bigger deals in bigger companies.

Bertuzzi helps Sales & Marketing Leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools.

Over the last two decades, Trish has promoted inside sales as a community, profession, and engine for revenue growth. In the process, The Bridge Group has worked with over 200 B2B technology clients to build, expand, and optimize their inside sales efforts.

Through a combination of hard work and timing, Trish and her team's research and ideas have been featured on, in Forbes, by associations like SLMA and AA-ISP, and across more than 68 sites in the sales and marketing world.