20 Women Leaders in Business Nominations Are Open

James Obermayer of The Sales Lead Management Association (SLMA) announced that the organization will be accepting nominations for this year’s “SLMA 20 Women to Watch in Business” recognition program starting Feb 1, 2018.  Nominations, accepted until midnight Monday, February 28, 2018, are for women working in all areas of management for business-to-business and business-to-consumer companies, marketing automation software, digital lead generation, direct marketing agencies, traditional branding agencies, ERP and CRM software, telemarketing, database companies, and sales lead management firms. This is the eighth year for SLMA’s recognition program.


Laura Patterson, VisionEdge Marketing

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Laura Patterson, President, VisionEdge Marketing

Nominated by Amanda Nevins, Elizabeth Marks and Greg Fitzgerald

Amanda says, "Laura Patterson’s passion is helping companies gain insights from data, developing metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance.  After a successful corporate career spanning 20 years in marketing communication, insights and intelligence, strategic account marketing, marketing operations, customer marketing, and product marketing she co-founded VisionEdge Marketing in 1999.  Laura is among the pioneers in the Marketing Performance Management (MPM) space and has been surveying and publishing trends in this discipline since 2001. She is a well-regarded thought leader in marketing accountability, marketing analytics, and marketing operations.

Laura was recently recognized as one of the Top 50 Women in Martech (Marketing Technology) and has been among the Top 50 over 50 Marketers.  She has authored hundreds of articles and two of her books, Measure What Matters and Metrics In Action serve as primers and guides to people embarking on their journey to improving and proving the value of Marketing.  Laura and her team of specialists have enabled over 200 companies, such as Cisco, Elsevier, SW Airlines Cargo, BAX Global, and Zebra, around the globe to accelerate their efforts.

Laura regularly speaks at industry events such as MarTech, B2B Marketing Forum, and eMetrics; guest lecturers for Universities such as Dartmouth, Stanford, Truman State, and Oklahoma State; and serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board. A champion of other entrepreneurs and professional women, she sits on the board of Austin’s Executive Women’s Forum. With over 6,000 LinkedIn connections, she is dedicated to helping others realize their career aspirations."

 

Elizabeth shares, "Aside from being honest, practical, and logical, Laura Patterson is very knowledgeable about Marketing Performance Management (MPM), accountability, and teamwork.  Her passion for using data to drive business insights and steer a company in the right direction is right on. She’s an industry thought leader and generous in sharing tips to improve your own MPM practices. She is also a prolific author on topics such as marketing, analytics, business insight, and marketing operations.  She’s a real, down to earth, authenticate human being with good intentions to help businesses thrive."

 

Greg says, "Laura has not only developed a business that's driving companies to focus on customers, but also on process and ensuring the exec team on through the organization are aligned.

She's also a driver outside her business for bringing together for more than a decade the AMEN (Austin Marketing Executive Network) which is a voted on, voluntary collection of Austin, Texas best CMO/VP of Marketing leaders who work together to develop the Austin market and strengthen each other's skills.

Laura's is very active in showing leadership for Women and the underprivileged. She deserves attention as a driving force and I admire her for being the leading authority on marketing, marketing metrics and defining success both personally and operationally."


Debbie Qaqish, The Pedowitz Group

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Debbie Qaqish, Principal Partner & Chief Strategy Officer, The Pedowitz Group

Nominated by Elizabeth Fairleigh

Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. Debbie is a transformational leader and visionary change agent. Her greatest skillset is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change. Embracing these elements of change, companies like Schwab, Cisco and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is author of the award winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation. A PhD candidate, Debbie will become Dr. Debbie in the Spring of 2018. She also teaches an MBA course at College of William & Mary on Revenue Marketing.

For the last six years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years. Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017. She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report, CMO.com and Chief Marketer. Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation and customer intimacy. Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.

Debbie has been a mentor to professional women over the years. She interviewed many in her book and nominated them for past Top 20 Women to Watch awards. With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.


Pamela Muldoon, The Pedowitz Group

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Pamela Muldoon, Revenue Marketing Coach - The Pedowitz Group.

Nominated by Elizabeth Fairleigh

Named one of SLMA’s 2017 Top 40 Most Inspiring People in Lead Generation, Pamela Muldoon, is a Revenue Marketing Rockstar. She was also named One of the Top 50 Content Marketing Women in 2017 at Content Marketing World. A Campaign & Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of martech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output both from The Pedowitz Group and from clients is intrinsically connected to the sales process and produces tangible revenue results.

One of Pamela’s areas of content expertise is podcasting and she been professionally podcasting since 2009, helping hundreds of podcasters along the way. She is the former Podcast Network Director for Content Marketing Institute and has been a regular speaker at industry events on podcasting as a content strategy Her past podcasts include Content Marketing 360 and Content Marketing NEXT, where she interviewed over 300 business and marketing professionals.

Over the past 25+ years Pamela has transitioned from traditional marketing where she started as a copywriter in radio broadcasting, to working with sales and marketing teams for some of the largest financial brands in the world, such as Prudential Insurance and ING. For the past ten years she has embraced how digital marketing has changed the customer experience and continues to be a leader in the content marketing industry.

When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi and Farmers Insurance.

 


Dr. Michelle Wang, PsyD, NewPathVR

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Dr. Michelle Wang, PsyD, Chief Psychology Officer, NewPathVR

Dr. Michelle Wang is leading the mental health industry by pushing forward with transformative technologies and psychological wellness for palliative and end of life patients. Conducted the first formal VR and Art Therapy Workshop in the US in the fall of 2017, she has been using her background as an emotional intelligence coach and with disaster relief organizations and individuals and her psychedelic-assisted therapy training to inform her work helping patients with comfort care, caregiver education, legacy preservation, relationship resolutions, and grief. She will be teaching the first continuing education VR Psychology courses available to the San Francisco Psychological Association starting in March 2018. She is leading the way is mental health and virtual reality.

Dr. Michelle Wang is nominated by Lisa Padilla


WSJ Prints Barron's Top 100 Women Financial Advisors

The WSJ on Tuesday June 6, 2017 carries a 10 Page supplement with the rankings of the Top 100 Women Advisors.    Available from Barron’s on line here unless you get the WSJ starts on S1. 

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  • Annual special report
  • 17 new names to the list
  • Author Steven Garmhausen
  • What leaders recommend
  • Ranked from 9 categories which is more than team assets 

Thoughts from Jennifer Marcontell, Edward Jones; Maureen Raihle, Merrill Lynch Private Banking and Investment Group; Anne Golden, First Republic Investment Management; Cheryl Holland, Abacus Planning Group; Deborah Montaperto Morgan Stanley Private Wealth Management. 

We suggest you read the profiles. 

Artwork from Barrons. 


4 Must Have Tools Every B2B Marketer Needs - View from Jeanne Hopkins

In this first of a series of  debates with top marketers about the four must-have-tools every marketing department needs we interview Jeanne Hopkins the Senior Executive VP/CMO of Ipswich. The host is Jim Obermayer.

Jeanne Hopkins discusses not just tools but the buy-in that is needed from senior management in order to plan and execute marketing programs that work. 

Due to  the spread of processes, web-based tools and software programs, marketing is no longer simple or straight forward as it once was.  If marketers are not careful they will burden themselves with layers of expensive new technology without first proving its worth in return on revenue. 

About our guest, Jeanne Hopkins, Executive Vice President and Chief Marketing Officer at Ipswitch

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Jeanne Hopkins joined Ipswitch in 2016 and leads the company’s worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand. Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services, and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
 
Jeanne is also a very accomplished writer, advisor and speaker. Jeanne co-authored “Go Mobile”, a top-selling mobile marketing book on Amazon.com. Jeanne also serves on the Advisory Boards of Bedrock Data, BrightInfo, and the Sales Lead Management Association, and as the Co-Chair of the MassTLC Sales and Marketing Group.
 
About  Ipswitch

Today’s hard-working IT teams are relied upon to manage increasing complexity and deliver near-zero downtime. Ipswitch IT and network management software helps them succeed by enabling secure control of business transactions, applications and infrastructure. Ipswitch software is powerful, flexible and easy to try, buy and use. The company’s software helps teams shine by delivering 24/7 performance and security across cloud, virtual and network environments. For more information, please visit https://www.ipswitch.com/, or connect with us on LinkedIn and Twitter.

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2017 Predictions from Ipswitch CEO Joe Krivickas

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Michelle Huff - CMO of Act-On Discusses Machine Learning - CRM Radio

Listen while you work from a 20 Women to Watch Winner

“Machine learning” for some is a buzz word that may or may not have substance behind it.  Defined as a field of computer science, machine learning gives computers that use algorithms the ability to learn from and to make decisions without programming based on data.[i]   In this interview with Michelle Huff CMO of ACT-On we learn how ACT-On is using ML to drive decisions that help their users sell more.  The host is Jim Obermayer.



Crm-20170323-huff-tweetAbout our Guest Michelle Huff

Michelle is Act-On’s Chief Marketing Officer, and oversees the company’s brand, demand, and customer expansion marketing efforts. Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s Data.com division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle). She holds a B.A in Business Administration from the University of Washington.

About Act-On:

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.

Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
 

IStock_000022132972SmallFor priceless free membership in the Sales Lead Management Association go here.


Is Account Based Marketing Correct for Your Company? Cari Baldwin Square 2 Marketing Podcast

Cari Baldwin is one of the 20 Women to Watch in Business for 2017.

Some will say, ABM is right for any company now that technology more easily assigns content by person/title and tracks interactions, but seriously is ABM right for a company with thousands of potential buyers?  After all, ABM is more than the technology behind the database. During this program we delve into Account Based Marketing with Cari Baldwin, Chief Revenue Officer for Square 2 Marketing.  Once the prime question is answered we will discuss the steps to create an ABM program.  The host is Jim Obermayer

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About our Guest Cari Baldwin - Chief Revenue Officer

Cari is a seasoned demand generation expert, recognized thought leader and frequent industry speaker on marketing trends and technology.  She is focused on ensuring the firm drives marketing strategies and programs that deliver measurable results for clients.

With a solid understanding of leading marketing technology solutions, Cari’s strengths include include ABM, nurture and process strategy; demand generation planning; and analytics.  Cari values educating the next generation of marketers, and is a guest digital marketing instructor at George Fox University and chief learning officer at GreenFig University.

 About Square 2 Marketing

Founded in 2003, Square 2 Marketing is a data-driven digital agency dedicated to helping businesses improve results with buyer-centric sales and marketing strategies. With a focus on science, data and intelligence, we support business growth with comprehensive, campaign-based and tactical services in five practice areas: business innovation consulting, inbound marketing, demand generation, inbound sales and marketing technology. 

 

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  Sponsor for this show:

GoldMine CRM

Goldmine CRM
Get more from the cloud with GoldMine workspaces. Flexible sign up options for BYOL hosting or subscription with monthly or annual terms. Designed for customers with Windows server-based applications but looking to off-load their on-premises server equipment.
 

IStock_000022132972SmallFor priceless free membership in the Sales Lead Management Association go here. 


2017 20 Women to Watch in Business Winners Announced

April 6, 2017 - - Lynden, WA - - The Sales Lead Management Association (SLMA) announced the winners of the 2017 “20 Women to Watch in Business” leadership program.   SLMA CEO James W. Obermayer said, “Each year we ask our members to nominate and recognize women leaders in management whom they admire.  These women are CEOs, product managers, strategists and sales managers, authors and consultants, and company presidents. This year’s nominees are extraordinary in their accomplishments.”

 Why It’s Important:

"The 20 Women to Watch in Business” are found to have the knowledge, skills, and leadership to generate wealth for their companies, customers and fellow employees.”

 

 

In alphabetical order, the 20 Women to Watch in Sales Lead Management are:

Continue reading "2017 20 Women to Watch in Business Winners Announced" »


Kate Adams, SmartBear Software

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Kate Adams, Director of Demand Generation at SmartBear Software was nominated by Christine Snyder

Kate is a dedicated leader who works hard to ensure the marketing team is aligned with the product and sales teams. Having this holistic view enables her to create fully integrated campaigns across all platforms with a closed-loop for feedback. With all teams working together, the marketing team is able to iterate faster and drive increased results. An expert in her field, Kate is a wealth of marketing knowledge which inspires those around her to take risks and be bold. She goes above and beyond when it comes to her team. By setting clear goals and providing coaching through every stage, Kate sets her team up for success. She works with each member to understand their personal goals and creates plans to propel her employees to the next level of their career.

Connect with Kate:

LinkedIn | Twitter