2019 Winners 20 Women Leaders in Business

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The Sales Lead Management Association Announces the Winners of Its ‘20 Women to Watch’ Annual Recognition Program

The ninth year of this judged event recognizes extraordinary contributions to winners’ communities and companies.

April 15, 2019 - - Lynden, WA - - The Sales Lead Management Association (SLMA) announced the winners of the 2019 ‘20 Women in Business’ leadership recognition program.  SLMA CEO, James Obermayer, said “This is the ninth year of this leadership recognition program and the twenty women selected by the judges have many things in common. They have strong business accomplishments, service on business and non-profit boards, advanced degrees, and a record of giving back to their communities and industries.  Many are speakers, writers, and authors. They have founded companies, and they work in manufacturing, agencies, software, and services, fulfilled roles as C-level executives, and in customer service, sales and marketing departments.”

Why It’s Important:

"Increasingly women are breaking into the C-Suite with undeniable accomplishments as revenue creators in marketing, sales and customer service. Each year we have honored 20 of them because they demonstrate their ability to create wealth for their company with irrefutable evidence as leaders.”

In reverse alphabetical order, the 20 Women to Watch:

Mari Anne Vanella

The Vanella Group

Rachel Spencer

VanillaSoft

Derrill Snyder

Hodges-Mace, LLC

Debbie Qaqish

The Pedowitz Group

Lisa Provenzano

Afero

Genie Parker

VanillaSoft

Kyla O’Connell

Asher Strategies

Rhoan Morgan

DemandLab

Ellie Mirman

Crayon

Andrea Lechner-Becker  

LeadMD

Jeanne Hopkins

Lola.com

Cyndi Greenglass

Diamond Communication Solutions

Erika Goldwater

InRiver

Anna Fisher

ZoomInfo

Robyn Davis

When I need Help

Katie Bullard

DiscoverOrg

Liz Brohan

CBD Marketing

Trish Bertuzzi

The Bridge Group

Laurie Beasley

Beasley Direct & Online Marketing

Nina Church-Adams

Act-On Software

 

The Process

SLMA members nominated women leaders in business; from those nominated, 20 were selected.  Nominees were judged on their contributions to a combination of C-level management skills, published works, and marketing and sales activities.  Additional qualifications, such as board positions, authorships, non-profit experience, and relevant activities and presentations, were taken into consideration.    

About the Sales Lead Management Association

At the Sales Lead Management Association, we believe that managing sales leads manages revenue.  Membership and subscriptions to various publications and broadcasts, as they should be, are free.  For information call Sue Campanale at 360-933-1259.  The Sales Lead Management Association is a division of the Funnel Media Group, LLC, which publishes the Funnel Radio Channel and B2B Podcast Directory.

 


Trish Bertuzzi - The Bridge Group

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Author of: The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales 

Board Affiliations
•       AA-ISP - Advisory Board
•       VisibleGains - Advisory Board
•       Yesware - Board of Advisors

Recognition & Awards
•       Top 25 Sales Influencer by OpenView Labs (3X) 
•       Top 25 Most Influential in Inside Sales by AA-ISP (3X) 
•       Top 50 Sales & Marketing Influencers by Top Sales World (2X)
•       Top 50 Most Influential People in Sales Lead Management  by SLMA (3X)
•       Special Recognition Lifetime Contribution to Inside Sales from AA-ISP

Bertuzzi founded The Bridge Group to help B2B technology 

Twitter | LinkedIn


Joanne Black - No More Cold Calling

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Joanne's excitement as she helps clients transform their businesses is infectious! You want to stand with her, rooting for client AHA moments and growth. Her No More Cold Calling method has grown to be the #1 company in the U.S. for transforming sales teams into referral selling machines. 

She remains more than relative because she continues to evolve with the changing sales stage. She's not emotionally attached to "the way she learned it" - she only cares about finding better, more effective ways to guide her clients to doing better. She empowers entire sales teams through her guidance and leadership, as well as her sincere encouragement. Simply reading through her referrals on LinkedIn paint the consistent picture of a valued leader and teacher.

Twitter | LinkedIn


Kate Adams - Drift

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With more than 15 years of tech experience building strong businesses within different stages and industries, Kate is Senior Director of Demand Generation at Drift. 

Kate is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms in order to all maximize both revenue and growth. 

Kate strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle. 

She brings the voice of the customer to every aspect of business – marketing, product, customer success, customer service, finance – you name the department, they all must be aligned to the customer. Kate believes that even though her team is executing business to business marketing, it’s people who should be at the heart of each decision. She drives the business forward by leveraging a data driven approach to decision making.

Twitter | LinkedIn


Debbie Qaqish - The Pedowitz Group

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Debbie Qaqish helps companies accelerate the journey to Revenue Marketing,™ a term she coined in 2011. The original Revenue Marketer, Debbie is passionate about marketing’s new role as a revenue creator and inspires others to embrace revenue accountability.  

As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm’s thought leadership initiatives. 

Debbie is a transformational leader and visionary change agent. Her greatest skill set is helping organizations assess the need for change, create a vision for change, inspire others to believe in the change and execute the change.  Embracing these elements of change, companies like Schwab, Cisco, and Microsoft have become Revenue Marketing Centers of Excellence.

Debbie is the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of  Revenue Marketing Radio, which showcases marketing executives from companies like GE and Microsoft sharing advice on marketing transformation.  A Ph.D. candidate, Debbie will become Dr. Debbie in the Spring of 2018.  She also teaches an MBA course at the College of William & Mary on Revenue Marketing.  

Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA’s Top 20 Women to Watch distinction for four years.  Kapost named Debbie one of the Top 40 Most Inspiring Women in Marketing and FierceCMO Magazine named her one of the Top 10 Women CMOs to Watch.

Fueled by her passion for Revenue Marketing, Debbie penned over 40 articles in 2017.  She is a regular columnist for AMA, B2B Marketer, Strictly Marketing, MarTech Today and MarTech Advisor and has also been published in DemandGen Report, CMO.com, and Chief Marketer.  Debbie observes, consults on and writes about B2B CMO mandates including marketing operations, accountability, digital transformation, and customer intimacy.  Debbie speaks at industry events and serves on the Board of Advisors for the Sales Lead Management Association.  

Debbie has been a mentor to professional women over the years.  She interviewed many in her book and nominated them for past Top 20 Women to Watch awards.  With over 6000 LinkedIn connections, she is a master networker and dedicated to helping other women achieve their career aspirations.  As a principal partner and chief strategy officer of The Pedowitz Group, Debbie is responsible for developing and managing global client relationships, as well as leading the firm’s thought leadership initiatives.

Debbie is also Ph.D. candidate and her dissertation topic is how the CMO adopts financial accountability in an e-marketing environment.

Twitter | LinkedIn


Pamela Muldoon - The Pedowitz Group

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Named one of SLMA’s 2017 Top 40 Most Inspiring People in Lead Generation, Pamela Muldoon, is a Revenue Marketing Rockstar.  She was also named One of the Top 50 Content Marketing Women in 2017 at Content Marketing World.  A Campaign & Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of martech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output both from The Pedowitz Group and from clients is intrinsically connected to the sales process and produces tangible revenue results. 

One of Pamela’s areas of content expertise is podcasting and she been professionally podcasting since 2009, helping hundreds of podcasters along the way. She is the former Podcast Network Director for Content Marketing Institute and has been a regular speaker at industry events on podcasting as a content strategy   Her past podcasts include Content Marketing 360 and Content Marketing NEXT, where she interviewed over 300 business and marketing professionals. 

Over the past 25+ years Pamela has transitioned from traditional marketing where she started as a copywriter in radio broadcasting, to working with sales and marketing teams for some of the largest financial brands in the world, such as Prudential Insurance and ING. For the past ten years she has embraced how digital marketing has changed the customer experience and continues to be a leader in the content marketing industry. 

When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi and Farmers Insurance.  

Twitter | LinkedIn


Megan Lueders - Zenoss

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Megan Lueders is redefining what it means to be a Chief Marketing Officer. She brings a global mindset to her role as a marketing leader and executive decision maker at Zenoss, applying strategic thinking and a keen business acumen to the interplay between technology, branding, sales, partner relationships, and company culture. 

Megan is a firm believer in solving modern marketing challenges through continuous improvements in people, processes, and technology. She has implemented account-based marketing (ABM) initiatives, digital marketing strategies, and lead-generation campaigns to grow sales year-over-year and assisted in the company’s transition from a direct-sales-only business to a successful channel and direct sales model. 

Joining Zenoss at its 12-year mark, Megan re-established the brand, helping the company shed its image as an outdated organization. She performed a significant brand refresh, overhauling the look & feel, tone, style, and instated new corporate messaging to define the company’s vision as the leader in Software Defined IT Operations (SDITO). As a result, every person within Zenoss is able to consistently express what the company does and the value the software delivers. 

She focused on changing the external brand perception by re-architecting the Zenoss website, community platform and CMS platform, instituted SEO best practices to better position Zenoss on search engines and secured a Top 20 ranking as a Best Places to Work in Austin. Simultaneously, Megan modernized the demand-generation engine by optimizing their digital presence, scaling their campaigns and creating new sources of inbound leads via these updated platforms. 

Under Megan’s direction, attendance at the annual GalaxZ user conference—a three-day conference where Zenoss customers share and communicate with one another—has grown by 30%. She raised the bar on keynotes, featuring speakers from Enterprise 500 companies, and has achieved 100% growth in GalaxZ sponsors year-over-year and a 200% increase in sponsorship revenue. The conference now generates an average of $5 million in yearly revenue. 

Armed with a vision for how Marketing could extend further into the customer journey, Megan partnered closely with the executive team to strategically shift to an Account Based Marketing-Selling approach.  She cultivated a strong alliance between the Sales and Customer Success teams and demonstrated her strategic prowess in presenting and then executing on the new strategy. Megan worked closely with the Channel Sales team to grow the partner base, generate new pipeline and further the Zenoss brand presence.  

Most important to Megan is how she continuously serves as an engaged mentor in the community and provides career development opportunities for her team.  She’s passionate about growing her team’s knowledge and creating an environment where they succeed. She established a marketing internship program to foster millennial career development and encourages her team to participate in giving back to the community each quarter. 

Megan has earned the recognition of CRN Women of the Channel, CMO Club, Profiles in Power, and Martech Women to Watch. She is a regular speaker at The University of Texas at Austin, SXSWi and this year at SXSWedu.  

Twitter | LinkedIn


Patrice Greene - Inverta

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Patrice is President and co-founder of Inverta, a B2B marketing consulting firm that specializes in helping organizations transition from theory to practice in the areas of demand generation, account based programs, and marketing technology.

Patrice is one of the early pioneers in the marketing automation space. As a marketing leader and practitioner she was an early adopter of Eloqua (now Oracle Marketing Cloud) and quickly became one of their first partners. She saw the potential of how technology can impact marketing’s role within an organization, and moved over to consult and support the B2B marketing ecosystem in 2008.

Patrice spent 7 years with DemandGen International as their managing director, primarily responsible for leading the firms sales and growth initiatives. Under her leadership, DemandGen grew 10x, was named to the Inc 500 list, and was the market leader in the marketing automation consulting space. As Oracle and Marketo’s top partner, Patrice and her team worked with numerous enterprise and SaaS companies helping them to implement and leverage marketing automation. Year over year, her clients won major industry accolades such as an Oracle Markie and Sirius Decisions ROI awards.

Throughout her years working with marketers supporting them in marketing automation, Patrice recognized a that todays modern marketing leader had challenges and needs that weren’t being met by the existing consulting landscape. She left DemandGen in 2015 and formed Inverta, who’s main purpose is to plug that gap that exists between high level, theoretical consulting outputs and point level service providers. As President of Inverta, the firm has grown exponentially, doubling each year since formation. Quickly becoming known for their expertise in helping organizations with account-based revenue strategies and their depth of experience across the entire martech landscape, Inverta has worked with leading organizations such as Thomson Reuters, Dow Jones, CA Technologies, and Teradata. Inverta’s style of consulting breaks the mold of expected best practices, forging a trail with fresh approaches to building demand and engaging target accounts.

When she’s not busy leading Inverta, Patrice enjoys working with colleagues and fellow marketers as an amateur career counselor and job placement advisor. She absolutely passionate helping friends and colleagues navigate their careers. She also has a keen ability to play marketing match-maker connecting marketing leaders with individuals, businesses, or technologies that match each other’s respective needs.

You will find Patrice at industry conferences and events, often times speaking on stage or participating in panels on subjects such as account-based revenue, demand generation, or marketing technology.

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Lisa Provenzano - Afero

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Lisa Provenzano is nominated by Deborah Plasencia

Lisa Provenzano is the quintessential business leader, embodying both sales and marketing, from demand generation to sales operations and is immensely capable in lead management. Lisa understands the big picture, as well as the small tasks and nuances.

  • She has an extensive record of success in demand generation programs (Afero, Aptare, Axway, and SGI)
  • She is an expert in digital marketing  (marketing automation, content syndication, email, videos, webinars, social,etc.)
  • She is a specialist in multi-touch lead generation programs.

We have worked with a large number of marketers throughout the years, but if the DMP team had to pick one with whom to be in the trenches, Lisa would be among the top contenders. She truly shines!  She knowledgeably executes the end-to-end demand gen process and has expertly done so for a number of companies in a variety of b2b settings.  Lisa knows how to navigate demand gen, events, list and data operations and knit them all together to create winning campaigns. She understands all parts of the sales lead funnel and skillfully manages each stage, right up to sales customer conversion.  

In addition to her professional life, she has used her leadership skills to co-found Heroes Welcome Home, with the mission to honor and empower service members and their families for the sacrifices that they have made to protect our nation. Heroes Welcome Homework to provide safe emergency housing and transitional housing for homeless veterans and their families.  

Lisa Provenzano is a woman to watch.


Jennifer Harmel - ANNUITAS

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Jennifer has nearly twenty-five years of experience in driving Demand Generation efforts for clients ranging from Fortune 500 companies in the US and Europe, to governmental agencies and small start-ups. Having worked as a client, a client agency and an agency owner herself, Jennifer brings a unique and all-inclusive perspective to her approach.

At ANNUITAS, Jennifer leads the Demand Process Strategy Practice Area, ensuring that account teams are building best-in-class programs for global enterprise clients.

Jennifer has her BA in International Studies from American University and MBA/MIBS in International Business from University of South Carolina-Columbia.